Michel-Édouard Leclerc claims to have gained 800,000 customers since January

Michel-Édouard Leclerc explained on Sunday on LCI that the price increases granted to industrial suppliers of E.Leclerc centers are only passed on to stores after a period of three months, allowing the distributor to be more competitive during this period. “So we have three months of better prices compared to the competitors who apply it” in a shorter period of time, and “the consumer, when he sees the comparative advertising, he will immediately see the difference, even compared to Lidl, Système U, or Intermarché,” continued the president of the strategic committee of the Leclerc distribution group. By following this roadmap, Michel-Edouard Leclerc details having gained “800,000 additional customers in Leclerc centers since January”.

Supermarkets negotiate each year between December and March 1 with their agro-industrial suppliers the conditions of sale of their production which will then be sold on the shelves. The government presented a bill to the Council of Ministers on Wednesday to bring forward the date of negotiations between distributors and the 75 largest manufacturers, such as Danone, Coca-Cola, Lactalis or Heineken for example. The objective of this measure would be to reflect the reductions in a certain number of wholesale prices more quickly in the sales prices on the shelves, by ending the negotiations on January 15, instead of the usual March 1.