Paris 2024 Olympic Games: the Center Pompidou signs a partnership with Nike

A “great opportunity”. The Parisian Center Pompidou and Nike have concluded a partnership which will notably allow the sports brand to occupy spaces in the museum during the Olympic Games this summer, for activities and receptions, AFP learned on Friday from the office of the Minister of Culture. This event is part of the Cultural Olympiad, these projects which combine art and sport and taking place throughout the territory ahead of the Olympic Games (from July 26 to August 11) and Paralympic Games (from August 28 to September 8).

“The Center Pompidou and Nike are signing today a major partnership to celebrate art and sport with as many people as possible this summer,” according to the cabinet, specifying that Minister Rachida Dati sees it as “a great opportunity for cultural institutions benefit from the Olympics.

The museum of modern art, one of the most important in the world, will notably present from June, on the square in front of its entrance, the sculpture Cycloid Piazza by the French artist Raphaël Zarka, thanks to the support of Nike, which sponsors also many athletes. According to the ministry, “the experiences organized by Nike will live alongside the programming [already] proposed, in particular the event “Comics on all floors”, which will deploy in numerous spaces [...] its proposals open to a wide audience.

Cycloid Piazza is a sculpture that is both skillfully complex and openly popular, where multiple sources of interest mingle: “the world of skateboarding, which has become an Olympic sport, and the architecture of skateparks, geometric abstraction, but also the scientific studies of movement which have fascinated the artist for a long time,” wrote the Center Pompidou in a press release in January.