In Paris as in Marseille, the Flames ceremony opens to fans of rap and hip-hop

The second edition of the Flames ceremony, trophies dedicated to urban music created in competition with the Victoires de la Musique, will be less Parisian and more open to fans. As Jul did by inviting 157 rappers from Marseille and Paris on the album Classico Organisé at the end of 2021, the organizers intend to build a bridge between the two rap capitals with the support of the streaming platform Spotify, partner of the evening. This is obvious when we see the dynamism of the Marseille scene. From Soprano - who will carry the flame of the Olympic Games on May 8 when he arrives in Marseille - to SCH, via Naps, Alonzo, L'Algerino, the former members of the Fonky Family or the essential Jul, the Marseille city has already gave a lot for the success of rap and hip-hop.

To follow the awards evening which will take place at the Théâtre du Châtelet, 500 Marseille fans who have won a free ticket (on the “first registered, first served” principle) will board shuttles at the Terrasses de port. Direction l’Estaque, which Robert Guédiguian loves to film so much. There, they will join 70 other guests, young people from the northern neighborhoods accompanied by educators. Everyone will discover Fort de Corbières, a place for monitoring port traffic built in 1861, transformed into a space for private receptions, on the Route du Rove. This will change them from l’Estaque below. The only bathing place for all the inhabitants of the Northern Districts is even entitled to its own joke: "in the morning, it's Hawaii, in the afternoon, it's the waï", or "the big nonsense ". The Spotify evening will delight all these guests even more as originally, “a ceremony competing with that of the Flames was planned with Canal and Cyril Hanouna. The Flames project was faster and we had to abandon our project,” confides producer Micke Ristorcelli, co-director of “Hollywood Provençal” in Martigues and Marseille.

On the program, “an evening that is not stuffy, rather relaxing, a happy medium with what their idols will experience at the Théâtre du Châtelet in Paris,” explains Julie Combe, marketing manager at Spotify France who has been piloting the project for two years. The 570 guests will walk up a red carpet under the sound of photographers and leave with their own official photo.” After a giant barbecue and a DJ set, the giant screen in front of the sea will light up at nightfall. From 9 p.m. to midnight, the ceremony will be broadcast under the open sky.

In Paris too, the ceremony is intended to be more open than the traditional awards ceremonies reserved for professionals. Around a hundred people, drawn at random from the Spotify playlist “Les Flammes”, are invited to the Théâtre du Châtelet to experience with the elite of rap and hip-hop the fifteen artist performances planned in three hours. The essential Aya Nakamura, who has just appeared on social networks alongside Brigitte Macron, will lead the way. The star of French-speaking export music is in the running in six categories, including album of the year.

The ceremony will be broadcast on W9, on the Booska-P YouTube channel, on Océane's Twich channel and that of DVM, which hosted Rachida Dati after her appointment to the Ministry of Culture. Launched in 2023 by the Yard and Booska-P media, the Flames ceremony was designed to denounce the lack of representation of urban music in major French musical ceremonies such as the Victoires de la Musique.