Today at its traditional annual event, Apple unveiled the new generation of iPhone 15. The company's CEO, Tim Cook, presented the new family of terminals in a pre-recorded event that includes two basic models, the iPhone 15 and the iPhone 15. Max, and two high-end models, the iPhone 15 Pro and the iPhone 15 Pro Max. The phones can be reserved starting September 15 and will go on sale on the 22nd.
Contrary to what was expected, the company has lowered the price of its terminals in Europe across the board. The iPhone 15 and iPhone 15 Plus will be available from 959 euros and 1,109 euros, compared to the 1,009 and 1,159 euros that the same iPhone 14 models started from last year.
Regarding the most exclusive models, the iPhone 15 Pro will have a starting price of 1,219 euros, 100 euros less than the iPhone 14 Pro, and the iPhone 15 Pro Max will go on sale for 1,469 euros, the same price as its counterpart of the previous generation.
In general terms, those from Cupertino have followed a similar pattern to that of recent years: the simplest models incorporate the innovations of last year's Pro models - such as the Dynamic Island and part of the camera technology or the A16 Bionic chip - while the Pro models add the big new ideas from Apple engineers.
One of the main novelties that the new terminals incorporate is the connection port. Apple abandons its traditional Lightning connector and the new iPhone 15 will finally adopt the USB-C standard, common in many consumer electronics products, including competing Android phones.
With this move to USB-C, Apple complies with European Union legislation, which will require all electronics companies that want to market their products in the region from the end of 2024 to have this type of charging ports.
This year's iPhone 15 Pro has a 6.1-inch screen, and the Pro Max has a 6.7-inch screen. Both terminals, the most powerful developed to date by Apple, are made for the first time with recycled titanium and the company promises that they are among the most resistant on the market.
The new design also incorporates rounded contours and a new customizable Action button, which replaces the mute switch, allowing, for example, quick access to the camera or activating the flashlight.
To support all the new functionality, Apple has introduced the new A17Pro chip, the industry's first 3-nanometer processor. The chip has been designed in-house by Apple engineers and promises faster performance and greater power efficiency.
Regarding their little brothers, the iPhone 15 and iPhone 15 Max, they incorporate a new design with an innovative, more resistant tinted glass back and rounded contours. Both models include Dynamic Island and improvements to the camera system, with a powerful 48Mpx main sensor.
Those from Cupertino have also presented their new Apple Watch model, which incorporates the Apple Silicon S9 chip and a battery with an autonomy of 18 hours. The Series 9 offers a novel "double tap" feature that allows the user to tap their index finger and thumb at the same time to do things like answer a phone call or take a photo from the watch. Another improvement has to do with its screen, the brightest to date. Apple says it can reach 2,000 nits of brightness, which is double the maximum you can get with the Series 8.
The Apple Watch Series 9 will be on sale starting September 22 and its price will start at 479 euros, which is a reduction of 50 euros compared to last year. Those from Cupertino have also launched a renewed version of the Apple Watch Ultra 2, the most powerful and resistant version of the company's family of watches, designed for adventure and extreme sports. It is also the most expensive: its starting price is 899 euros.