The group aims to exploit its market power, and other advertising have disadvantaged platforms.
Google needs to re-pay a high penalty in the European Union. The announced EU Commissioner for competition Margrethe Vestager on Wednesday. The group is a total of 1.49 billion euros. Google got its Power on the market with Online ads, abused and discriminated against rivals.
The third @Google case: @Google is fined €1,49 bn for illegal practices in search advertising brokering to cement its dominant market position. They shouldn't do that - it denied consumers choice, innovative products and fair prices.Margrethe Vestager (@vestager) 20. March 2019
The EU Commission had started the process in 2016. Examining whether Google prevented for many years the customers of its advertising platform, AdSense, advertising the competition. AdSense is a System that Google for advertisers manage Ads and on other pages are placed. Now, the Commission informed, in the case of search engine advertising on the part of the service "AdSense for Search" had been disabled other provider of an unauthorized manner.
After the beginning of the process, the group had adjusted its own information, according to its contracts with advertising partners, and you more free space is left, also in View of competitive platforms to play.
already more than six billion euros in EU fines for Google
It is the third Time that the EU Commission imposed a high penalty against Google because of its Mark. In the year 2017, the group had to pay 2.42 billion euros, because he needs the Commission's view, his influence as a search engine provider to place your own Ads better. In the past year, a penalty in the amount of € 4.3 billion, followed - again, the accusation was that Google had abused its dominant position in the market. This Time it was the mobile operating system Android.