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The design of logos for a central foundation of the US movement Black Lives Matter are now the subject of a trademark dispute with Adidas.
The sporting goods group is taking action at the US Patent and Trademark Office against the use of the stripe design on clothing, bags and websites, among other things. In the application submitted on Monday, Adidas refers to a risk of confusion, since the three stripes have been a trademark of the company since the 1950s.
Black Lives Matter is a loosely organized movement that has grown in strength in recent years, particularly after cases of brutal police violence against black Americans.
The Black Lives Matter Global Network Foundation was founded in 2013 by the originators of the movement and is considered influential among activists. She had registered her trademark design with three stripes in November 2020, according to the documents.
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