Josefin Palmgren go in the time on the ideas

Josefin Palmgren has a dream. Actually it has been going on since she was little, the one where the desire to develop ideas. Then when she and her father built the dollhouse in large cartons.

More on that later.

today, she has a long list of ideas. She wishes she had the financial opportunity to create many companies. And that she had the resources so that she would be able to support others in nystartsfasen.

Josefin has already started three companies. At the same time hate her finance, figures and accounting. It is the ideas she goes away again.

" I think it is great to lift the ideas, also those of others. And I think I have always been a bit projektig.

been straight. Instead of going on the Trade or KTH, she took a bachelor's degree in English and literature. Wrote her first novel when she was 19 and came up with the novel number two the year after.

It is ten years ago. Then she ended up in a personal crisis.

– I would write my D-essay in literature when I completely lost motivation. To put down so much energy on other people's theories and know that probably only two people would read the result – a professor and an opponent. I saw no practical purpose with it.

instead, she applied at psykologlinjen on KI. Where she felt at home.

" I think that it is an extremely good education, much of what we have read should all read already in high school: how you can work together in different ways, how to be a good manager, how to look at people's weaknesses.

It here with ownership, and secrets is an old-fashioned way to do business, I think you should bjussa more, and open up.

She also came in contact with the research showing that girls have poorer spatial ability than boys, which, among other things, would affect the girls ' ability to become good at mathematics. But the question is whether this is learned or biological.

– It can for example be related to how girls ' toys looks. I found myself no toys that were spatially challenging or where you were encouraged to build when I was little.

instead, built her and her dad on their kartonghus. They built the walls as they are papered, and the other furnishings, they also did themselves.

" We built a water system where you screwed in a cork so that it came out of the water, and, of course, a drain. The deck was very much about getting on the technical solutions.

that were on the market was small, in scale 1:16, and was open from the front. When a room was furnished as was the deck as well as clear. In order to change something that stood at the inside, you had to move on it was standing in front of.

– When the usual doll's house was decorated, it became more of an ornament than an active toy. In dad's and my doll house was open from the top, the houses had no ceiling, so it was easy to continue the game. Our house was never ready, they went and developed.

today, Josefin Palmgren, a private minihusföretag. She saw a hole in the market, where girls (and boys) in their play to develop their creativity and spatial cognition, i.e. the ability to think in spatial relationships and changes. An ability which is important to have if you want to be good at such as math.

This changed with the computer game the Sims, where players build both homes and families and social relationships. So Josefin Palmgren decided to do something similar stuck in the plywood, in the size of 1:12. Become a new Ingvar Kamprad, with the flat packages, but in her package contained not only the furniture, but the whole of the house to build it together yourself.

the House, which can change and be built on. You can start with a one and end up with a fifth. The child can learn how a hinge to a door works, and how you can use the same kits to make a chair or a bed.

So she tells her about the other ideas on his long list. If solve extrafickor on clothing for those who do not want to have a bag, for example.

" I don't see it as one owns an idea. This with the ownership and secrets is an old-fashioned way to do business, I think you should bjussa more, and open up. For instance, we will put up the files for our dockhusproduktion so that anyone who has access to a laser cutter should be able to write out their own house.