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Australian Open: Louis Vuitton makes its return to tennis

After the trophy trunks for Roland Garros (2017, 2018) and the Davis Cup (from 2019 to 2022), Louis Vuitton is making its return to the world of tennis by creating two official trophy trunks for the Australian Open, which begins January 14 in Melbourne.

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Australian Open: Louis Vuitton makes its return to tennis

After the trophy trunks for Roland Garros (2017, 2018) and the Davis Cup (from 2019 to 2022), Louis Vuitton is making its return to the world of tennis by creating two official trophy trunks for the Australian Open, which begins January 14 in Melbourne. Custom-made - one for each of the Australian Open trophies, the Norman Brookes Challenge Cup for men and the Daphne Adkurst Memorial Cup for women - they will be highlighted at the start of the women's and men's finals on 27 and January 28, as well as during the awards ceremonies that will follow.

They are handmade by the French brand's experienced artisans in the Maison's historic workshops in Asnières, just outside Paris. The wooden frame is covered in Monogram canvas. Lozines complete the case, decorated with angles, a lock and brass clasps identical to those used by the House since the 1860s. The two front panels, which fold to reveal the trophies inside, are adorned with the “V” for Victoire and Vuitton. Both cases are lined with blue microfiber to match the Australian Open color palette, adorned with its logo – AO in white letters – on the underside of the lid. “The Australian Open and Louis Vuitton both share the same unwavering desire for excellence and innovation, accompanied by immense respect for history, tradition and the honoring of legendary achievements” , said Craig Tiley, tournament director.

Pietro Beccari, the CEO of Louis Vuitton, was delighted with this return to tennis, after the one announced recently for the 2024 America's Cup: “After the Trophy Trunks made for the Rugby World Cup or again the Ballon d'Or, at the end of 2023, we are proud to announce this new partnership with the first tennis tournament of the 2024 Grand Slam which marks once again that Victory travels in Louis Vuitton. For more than 170 years, the House has created trunks that embody excellence, creativity and audacity; so many values ​​that we share with the biggest sporting events in the world. »

Keywords:
Novak DjokovicLouis VuittonTennisOpen DaustralieInfosActualitéRésultatsATPWTANadalFedererDjokovicMurray
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