Appointment with history. The next on the 31st of January, on the occasion of the famous beauty Automotoretrò, the Mirafiori Motor Village, in collaboration with Fca Heritage, the inauguration of the new “Gallery Heritage”.
it is a new path that will bring the audience to the discovery of the brand of the Italian group Fiat Chrysler Automobiles and their history lasting over a hundred years, a cultural space dedicated to fans, collectors, customers and the merely curious.
By age 14, the Mirafiori Motor Village, as well as being a showroom, exhibition and point of sale of the whole range of Fca, is an important landmark in the geography of the district, turin Mirafiori, as well as an ideal location for holding large events.
Was on the 26th of may, 2006, when the Mirafiori Motor Village opened the doors of piazza Cattaneo, thus offering the first and only public access point to the factory of Mirafiori, and in the world of Fiat.
80 years of Fiat Mirafiori
An initiative born from the desire of Sergio Marchionne, that the late manager was the symbol of the new course he inaugurated to be open to the public, with the roots of the past to point the future.
And just to preserve the memory of the origins of the designers mantenerono the original ceiling of the factory from 1939, still today, the supporting structure and in plain view of the Motor Village.
The works were carried out quickly and in a few months, the north-east corner of the long wall of the Mirafiori factory was dismantled and, where before was located the department, the upholstery began to take shape the first flagship store of the Group.
The new gallery will offer visitors a real journey in the universe of the Group from past to present allows you to appreciate the value of historical roots and at the same time learn about the world of Fca Heritage, the department of the Group created ad hoc to protect and enhance the past of the brand Alfa Romeo, Fiat, Lancia and Abarth.
“historic Sites open to the public and parts of the plant of Mirafiori that they have found a new vocation by hosting the historical heritage of the company – point to the headquarters – the gallery is the right place to breathe in the history of the brand and of Turin and approach to the world Fca Heritage”.
The Gallery Heritage will be a common thread that will bind the past and the future, through the exhibition of some of the memorabilia in the exhibition in the same space that houses the latest innovations of the range the Fca.
Between the different relics the public will be able to admire the sewing machine used by the staff of the department upholstery to make the seats of the cars, exposed to remember the past of the Mirafiori Motor Village.
there Will be also a selection of spare parts historical, some of which today are played again to offer pieces of high quality for our customers and collectors.
And could not miss a vintage car which, after being restored and certified by the experts of the Fca Heritage, it is proposed in sales emphasizing an ideal transition from history to our days. (m.r.)
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