A life on the edge

A chief of a million company, disguised as a woman in a Bikini posing: Usually that's enough in today's media world is a scandal. Not in the case of Jake Burton Carpenter. The photo is primary evidence of how seriously you took the founder of Burton Snowboards – or not adopted. To Halloween, the 65-Year-old at the end of October, a photo of yourself online, on which he had thrown down as the Bikini Model on the cover of the magazine "Sports Illustrated" Pose.

Three weeks later, Burton is dead. He died on Wednesday, surprisingly, as a result of testicular cancer, only two weeks earlier he had made the re-cancer public. Therefore, he and his wife, Donna Carpenter had returned to the USA after they had made the beginning of 2019 Zurich to your temporary residence.

The city enjoyed the Carpenters very: On their roof terrace in the Seefeld district, with a view of the lake and also in lake Burton Carpenter this summer, several floating crossed. The move to Switzerland, had two reasons: The Carpenters were annoyed about President Trump and the business had, at the same time goal, a closer connection to the European Snowboard market.

"Standing sideways since 1977"company Slogan

Jake Burton Carpenter and the snowboard world lost one of its most important pioneers. With Burton, he created in 1977, a mark that stands today is virtually a synonym for snowboarding. Of a simple Slogan: "Standing sideways since 1977" - also reflects Burton's sideways standing since 1977.

Burton had found some years earlier, Like the Snurfer, a better water ski without binding, with the slopes of the Snow glide down could, with a Board top rope and took control. However, while the Snurfer-the producers, the unit saw more as a fun object in the style of a Hula-Hoop tire, realized Burton of the potential of this new driving feeling and began in the Garage at home with the production of Snowboards. 300 he produced in the first year – in the second, there were already 700.

Today, some 40 years later, has Burton Snowboards for around 1000 employees. Sales and sales figures of the company are not known, since this is still owned by the founding family. And continue to set the tone: Innovative, most recently with a new Step-in binding as well as sporty. The half-pipe Olympic champion in 2018 in Pyeongchang, Chloe Kim, and Shaun White, won gold in both medals on Snowboards from Burton.

look at passing you this post on Instagram to

My heart goes out to Donna and the entire Burton family on Jake's. He's the father of snowboarding, an incredible man and I’m honored to call him my friend... Words cannot capture how grateful I am to Jake. He's been such an instrumental figure in my life and career. He believed in me at a very early age, and put so much of himself along with the Burton fire behind me. Jake supported me in every way possible. We shared a lot of incredible moments, but one moment at the last winter Olympics meant the world to me ... Jake embraced me and told me how proud he was of me and my career, and I'll never forget that. I do what I can to help carry his legacy forward want. Jake helped pave the way for snowboarders across the world to pursue their dreams, and his impact on snowboarding will live on in all of us. Ride on Jake ??????????#snowboarding

shared A post by Shaun White (@Shaun white) on

Jake Burton carpenter's drive, the love of the Sport was always high on the Snowboard. His stated goal was to be at a minimum of 100 days a year on the Board and down the mountain slide. He managed to last, even after the first health strokes of fate: After he had gone through in 2011 with a first cancer was diagnosed in him in 2015, the autoimmune disease, Miller-Fisher syndrome. A year and a half long Burton lay paralysed in bed, intubated and artificially ventilated. But he recovered and managed to last his 100 days of snow.

at the beginning of October he posted the last time a photo of a day on the Board on Instagram. On that day, he and Donna in the Netherlands had tried two Indoor slopes. "So much Fun", he wrote underneath. Two years ago, he had spoken in an Interview with this newspaper about what had triggered the most serious illnesses at him: "you have taught me to appreciate every Minute of life."

In the message, in the Burton-CEO John Lacy on Thursday, the staff from the death of the company addressed to the founder, and wrote this: "I encourage you to do what would have done to Jake: to draw up For him a few curves." The ski resort at the US headquarters of Burton opened this weekend for the winter season.

Created: 22.11.2019, 12:22 PM