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Your scratching noises attract millions of listeners in the spell

More than a half an hour of the Clip to be placed in the solid color towels once a triangle is to be rolled, together. A lint-stroking role on the textiles. A woman explained with a Russian accent, exactly how she folds the towels. More than one and a half million people have viewed the Youtube Video.

Can help when you fall Asleep: a Relaxing bath towels-fold. Video: Youtube

Or who is not dreaming about the virtual Haircut? In this hour-long Video, a woman rattles with a pair of scissors and explained in a whisper cut the imaginary hair. This Video has 9.4 million views.

Similar movies the Connect a wound or a Massage simulate. The real charm of the Clips, however, lies not in the images themselves, but in what they trigger in some viewers allegedly: A tingling sensation from the head via the neck down, accompanied by a kind of deep bliss. The network has set itself for this sense of the term "ASMR", which is short for "Autonomous Sensory Meridian Response". A German Translation of it is not there for the viewer to speak of the "tingle's", the "tingling". In the Videos the "ASMRtists" these artists claim to be able to this tingling sensation trigger, for example, by gentle language, Scratching or caressing movements.

The Videos hit a nerve

The sensation is hard to objectively describe, in any case, the Videos hit a nerve. Some of them have more than 20 million clicks, many viewers also report that the Videos help them Sleep, or even against feelings of anxiety and depression.

Some of the "Trigger" work particularly well . About "hair brushed".

especially the use as a self-therapy, interested, increasingly, psychologists. In a recently in the journal Plos One published a study by researchers at the University of Sheffield have analysed for the first time, more precisely, what "ASMR" at all. For this, they issued two experiments: The first, approximately 1000 participants watched some of the Videos and reported, what are the stimuli for them, the tingling sensation triggered and when it didn't work. Subsequently, the psychologists repeated the study with one hundred subjects in the laboratory and observed in addition to the physical reactions of the participants.

Massage for the ears: a visit to the imaginary hair salon. Video: Youtube

In Plos One, psychologists confirm that some of the "Trigger" work particularly well, such as "hair brushed," soft Talk or Whispering. The control shown in the Videos without this Trigger is triggered, nothing. The researchers conclude that the Videos are often made by women – erotic nature, as is sometimes suspected. Of sexual arousal, barely a participant in the laboratory experiment reported, however.

Between the Videos and feel

At the same time, it showed that some people were especially accessible for the tingling, others not at all. "People it's not experience, can be difficult to understand, how it feels," says the head of the experiments, Giulia Poerio. You yourself counts as one of the ASMR-Receptive. The tingling you've felt, for the first time as a child when you Tie your Shoe laces, and long thought that she was alone. Many subjects said, however, that the sensory impression accompany since the Childhood. Therefore, we must distinguish between the Videos and the feeling of self-stresses Poerio. "The Videos are just a platform to gain access to the feeling. But the feeling was already there." The researcher has also hit anyone who has experienced, for the first time as an adult ASMR. The tingling seems to be not learning.

For some, Beethoven's Fifth Symphony raises goose bumps, while it leaves others cold.

In the Online Experiment suggested that three-quarters of the ASMR-savvy participants, the Videos at least once a week. Every third looked at the Clips on a daily basis. But why do some feel nothing, while others seem to be tingling, almost addicted to the ASMR -? So far, it is unclear how the two groups differ. Poerio suggested that it is similar to the Experience of music. For some, Beethoven's Fifth Symphony raises goose bumps, while it leaves others cold. The psychologist Thomas Hostler of the Manchester Metropolitan University, compares ASMR in a blog post with synesthesia, the Blending of different sensory impressions, such as when one takes tones at the same time as a smell or color. Also, only a few are receptive.

Because only some start on it, ASMR is not as universal therapy can be used, says Poerio. Who was accessible, but could definitely benefit from it. The Videos could, for example, reduce Stress and sleep disorders to help. She stressed that the research is still at the very beginning. But it also seems to give a lot of tingling. In forums, users report that they had suddenly ceased to experience the ASMR feeling. After they had viewed many Videos on the piece, they had become, apparently, immune.

(Süddeutsche Zeitung)

Created: 11.12.2018, 16:57 PM

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