Prisbevakare can give the money back after the purchase

It is not fun to find the new shirt in the sale a week later. But with the help of a new prisbevakare online, you get money back when your online purchase has dropped in price within three months. The reason is that many stores have put a price match guarantee for 90 days. The amount you get back is the difference.

IN the united states, there are two apps that keeps track of the difference for you. Among other things, the app Earny where a regular user can save about 300 dollars each year through the service, according to the company's founder. It corresponds roughly to the 2,700 Swedish crowns.

Woilà had a large impact. Since it was launched in August, nearly 10,000 people have used the bevakaren. Just like Earny holding the tool track of the price reductions in your purchase.

During Black Friday, there were many users who got the money back when their purchases ended up on sale. Of the entire 20 percent of the purchases that are traded before the Black Friday discovered the price changes afterwards in connection with the sale, which gave the money back.

– As a consumer it is hard to keep track of price changes and different conditions, we want to create a transparency, " says Wilhelm Schenning, co-founder of the app Woilà.

Founder of Woilà: Jonas Friman, Wilhelm Schenning, Carl Enbom and Rickard Bergeling. Photo: Private

on the internet in Sweden. During the next year launched prisbevakaren even in your phone as an app.

more digital services cater to consumers. Including Pricerunner, taxi companies and rating system and the website Hotels compare rates on hotels.

– this type of services place themselves in the middle of a consumer problem and then try to convey a type of informationsbaserad solution, " says Stefan Larsson, an associate professor of technology and social change, at the Department of technology and society, Lund University.

of dollars invested in Woilà. Among other things, Jonas Farmer, the founder of Prisjakt, invested in the service. The company will begin next year to take out a commission of 25% every time a user get the money back. The arrangement is reminiscent of the u.s. the app Paribus that offer the same services. Also they take out 25 per cent of each customer's refund.

After having bought such a shirt is the few that checks if the price goes down within 90 days. At the same time as prisbevakare streamlines the process, it reflects also a new development in the market. Before the internet, it had been impossible to create a service that provides price comparisons or complaint handling to the individuals.

– New technology can affect the old market failures, for example, make it possible to compare the prices on a variety of different vendors on line, or simplify, co-workers, " says Joakim Wernberg, research director at the Swedish entrepreneurship forum.

services Woilà will affect the price guarantees.

Stores will adjust the pricing to how the market works, if the complaints be automated must stores work it into their pricing. In the long term, the protection of consumers have to change for a digitalised market, " says Joakim Wernberg.