the Reason given was low ratings, despite the fact that the channels draws in approximately 30 million euros annually in advertising revenue, according to The Guardian.
According to a source within the tv company's proposal is not about gender segregation, rather, to more easily reach out to a male and a female audience.
"this is, frankly, incomprehensible," says Salvatore Margiotta, who also sits in the broadcasters ' parliamentary monitoring committee.
against violence – Donne in Rete contro la violenza – react.
– It will inevitably reinforce the prejudice that lies behind the gender discrimination, where könsvåldet has its roots, " says Lella Palladino, head of the organization, which also calls the proposal for the grotesque and sexist.
The Italian journalists ' union Usigrai say that the split by gender is unacceptable and that it might open the door to the worst of the stereotypes, while they understand the need to target specific viewer groups.
the two channels, Rai Movie and Rai Premium, which shows reruns of popular films, would join forces to create a new channel that shows series and movies targeted to men. In turn, a channel targeted towards a female audience also will be launched.
A source within the Rai is calling the conflict ”ridiculous” and says that there are already many channels that have a range targeted by age and gender.
the Goal is to enrich the cinema and give advertisers the ability to better able to place their ads.
– this is not intended to discriminate; it has never been thought to create a channel to sew, or a channel called Rai But and another Rai Woman. It would be offensive, " says the source to The Guardian.
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