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Juices are cold pressed

charge Four times more customers than otherwise would enter, because of the Detox season his juice Sasu, told David Kaldeck. For the ambitious customer, it prepares Cleanse programs: vegetable and fruit juices for several days, to accompany a cure. Pure and more concentrated than in the Form of Juices made of fresh fruits and vegetables, which were crushed in juicer cold, in these winter days to vitamins anyway.

Because unlike in the case of pasteurized juices with all nutrients and vital substances. Alone for the smallest Portion of Kaldeck chasing two fat, long carrots, a the edge, an Orange and a piece of ginger through a professional juicer. So much green stuff we eat, not even two days.

Kaldeck, who was previously head chef at Rosso, like the juice business: Last year, the Non-Vegans, the vegan remodeled juice bar Sasu (formerly Sasou) and taken over; in 2015, the juice load in the old town. The legendary corner-Lädeli in the Munster alley, which is also known for freshly made soups and Sandwiches, has been around since 1990, it is regarded as a pioneer for fresh squeezed juices. The really big Juice Trend spilled over, however, only about five years ago, according to Zurich.

as a result of Fitness and health trends, combined with a vegan Hype, from the USA came to Europe, more and more companies are wide and the customers with juices made from exclusively plant-based raw materials supply.

The Business with the juice bars

is Particularly successful, the company was formed in 2002 Joe and the Juice from Denmark. It has opened in the last year and a half in Zurich at a Prime location with four branches. The music is loud, the staff are young, clients are Expats. When ordering you must specify as in the case of Starbucks the first name and wait to be called.

The American model is obvious, also in terms of growth: alone in 2018 worldwide, 70 new branches were opened. The vegan Swiss chain root sand friends operates locations in which cold-pressed vitamin bombs can be ordered.

What all of the juice shops: they also offer small Snacks such as Bowls, energy balls made from dates, Sandwiches or coffee, and it seems to be a kind of rule that the only English name of the healthy juices need to be down. At Joe and the Juice had the desired effect – celery, lemon and Apple for "Young Blood" – in the centre; in the Sasu the Drinks after the film titles are named. The counterpart to Young Blood is there, the Taxi Driver.

The content that is important

Much more important than a funny naming is for David Kaldeck, however, that the content of its juices is exclusively organic (which is not in competition everywhere the case). "Finally, we process the raw ingredients," says the chef. He has been working together for years with the supplier Picobio and to ensure that foreign fruits are transported by ship to Switzerland.

This is or the concentrated amount of ingredients that he needed for the juices, to justify its prices (3 dl/9 Fr., 4 dl 11.50 Fr.), so Kaldeck. However, anyone who has ever been in Brazil or India, where for a few centimes fresh juice to drink, the is not comfort bio. Because the best juices taste fresh still in those places, where the fruit grows directly in front of the door.

Neugasse 41
8004 Zürich

mon–Fri 7-18 clock; Sa 9-16 Uhr


Created: 16.01.2019, 18:02 PM

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