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“Hi everyone it’s Taylor Swift! Due to a packaging error we have 3000 unsaleable Le Creuset casseroles, so I am offering them to my fans.” The American singer, named personality of the year by Time Magazine, saw her image hijacked for a scam spread on social networks. The advertisement, in which she appears and which seems to be read in her voice, promised to offer casseroles from the famous French manufacturer.
The promise was too good: Taylor Swift's voice was in fact created by artificial intelligence and pasted onto images of the singer interspersed with shots of the casseroles, assures the New York Times this January 9. The false advertisement was accompanied by a link to a form requesting personal information. If the editing was quite crude, we don't know how many Internet users fell for it.
Le Creuset assured that it was not involved in an operation of this type with the singer. Meta, the parent company of Facebook and Instagram, assured NBCNews that it had removed advertising from its platforms.
However, the singer has already appeared with a Le Creuset pan, during a kitchen sequence in a documentary released on Netflix in 2020. The French brand then rejoiced about it on social networks.
