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Romance takes off, while manga returns to the book market in 2023

The book market was more or less stable in France in 2023, a year which saw romance take off, while manga declined, according to figures published Friday by the GfK institute.

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Romance takes off, while manga returns to the book market in 2023

The book market was more or less stable in France in 2023, a year which saw romance take off, while manga declined, according to figures published Friday by the GfK institute. According to this institute, which is the reference for book sales, 351 million new books were purchased during the year, or 4% less than in 2022. But the turnover increased slightly, by 1 % to 4.3 billion euros. The book has tracked overall inflation, with prices rising around 5% in both cases.

According to GfK, 25.9 million people in France (aged 10 and over) bought books in 2023. This is 7% less than in 2022. Literature remains the leading segment of the market, with 28% of books purchased, ahead of comics (23%), children's books (21%), and practical books (8%). “The results of the 2023 literary season are very positive: 4% in copies purchased and 21% in average sales of the title,” comments a GfK analyst cited in the press release, Sandrine Vigroux.

Also read: Manga still drives the book market in France, but concerns are emerging

In literature, the genre that is progressing is romance, with a doubling of copies sold, and the number of titles that exceed 10,000 copies. It represents 7% of the book market in 2023, and one in nine books in literature. The genre brings up to date what was once pejoratively called “rosewater novels”, with more daring plots and darker themes. It attracts the majority of female readers, and the big successes are by female authors. Its stars are the American Colleen Hoover (whose “Jamais plus” was the fifth best-selling book in France in 2023) and the Algerian Sarah Rivens (with “Captive”, whose volume 1 is 22nd, and volume 2 is 26th).

The market was pulled down by the decline in comics, which had experienced exceptional years in 2021 and 2022. Manga, in particular, fell by 11%, to 39.6 million copies. GfK emphasizes that France remains a “dynamic” market for books, compared to its European neighbors. “The French buy as much as Italian and British consumers combined,” indicates this German market research institute.

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