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Advertising will arrive on April 9 on programs broadcast in France by Amazon's streaming platform, Prime Video, and you will have to pay 1.99 euros more per month to avoid it, she announced to her subscribers on Wednesday. in France. From this date, subscribers will pay 6.99 euros per month, as currently, but with additional advertising, or 8.98 euros per month if they do not want to have advertising on Prime Video.
This video-on-demand service is included in Prime, the premium subscription to the Amazon online commerce platform, which also allows faster order deliveries. The new formula with advertising was already introduced in the United States, the United Kingdom, Germany and Canada at the beginning of the year and we knew that it was going to arrive in other countries, including France, without yet knowing the date or the price.
“From April 9, 2024, Prime Video films and series will include advertising in limited quantities (...) We aim to have significantly fewer advertisements than traditional linear television and other streaming services,” Prime said. Video in an email to its French subscribers. “Customers in Belgium, the Netherlands and Luxembourg will not see advertisements (...) for the moment,” she said.
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Amazon is not the first streaming platform to introduce this type of subscription. Since November 2022, the leader Netflix has been offering an offer with advertising. It costs 5.99 euros per month, compared to 13.49 for the cheapest ad-free offer. For its part, Disney switched its subscribers to a new offer in November, Premium, at 11.99 euros per month, or 3 more than the old one. To return to 8.99 euros, you must subscribe to a new offer called Standard (where the sound and image quality are lower and the number of screens authorized simultaneously is limited to 2, compared to 4 in Premium).
This was accompanied by the launch of a formula with advertising, at 5.99 euros monthly. The goal is both to keep or even gain subscribers and to position itself in the advertising market for video-on-demand content, which is expected to increase in the years to come.
