Carrefour and Netflix will test a combined subscription offer to attract new customers

A subscription to a streaming platform, coupled with discounts on certain supermarket products: Carrefour and Netflix are testing a combined subscription offer from Monday in the towns of Rouen and Bordeaux, hoping to win over new customers each. “For 5.99 euros per month and without commitment, customers simultaneously benefit from a 10% reduction on all Carrefour brand products”, i.e. more than 6,000 references, “and a Netflix Standard subscription with advertising”, announced the two behemoths in a press release on Monday.

Subscribers would also have access to “free home delivery from 60 euros of purchase”, free delivery today accessible from 150 euros of purchases, according to the Carrefour website. A little over a hundred stores are included in the operation, which serves as a test before possible expansion to the entire territory. “We need to demonstrate that this makes it possible to recruit more widely” customers and retain them, explained Caroline Dassié, executive director responsible in particular for customer experience and brands, during a telephone press briefing on Monday. “Reaching out to a wider audience is an objective that we share with Netflix”, with whom a progress update is planned “around September/October”.

Laurent Uguen, commercial director for Netflix, explained during this press briefing that this was “Netflix’s first subscription partnership with a major distribution player”. “It hadn’t seemed natural to us before. We are trying to find ways to meet new audiences, which partnerships with new players allow,” he explained, specifying that the two companies were already in partnership previously for the sale of derivative products in Carrefour stores. of certain Netflix series. The two towns were chosen because they have “a wealth of formats” of stores, from hypermarkets to small local shops, and “the customer profiles of these two areas are quite broad and complementary”, explained Caroline Dassié .