After three months, Threads approaches 100 million active monthly users

“We are three months in and I am very satisfied with the trajectory.” These are the words that Mark Zuckerberg, the boss of the Meta group (Facebook, Instagram, WhatsApp), described the growth of users on his new social network Threads. Launched last July, this application designed to compete with

This service, attached to the social network Instagram, managed to attract 10 million users less than seven hours after its launch last July. In its ergonomics, Threads remains very similar to X: users can write and scroll through messages from the people they follow. “We will now focus on growing the community,” continued Mark Zuckerberg.

It maintains its goal of attracting a billion users to Threads. A figure that X has never reached until now. “I think that if we continue on this path for a few more years, we have a good chance of achieving our objective,” assured the boss of Meta. “Threads remains a compelling long-term opportunity and we look forward to capitalizing on the strong momentum from the products we have developed this year,” added Group Chief Financial Officer Susan Li.

For the moment, this competitor to X remains unavailable in Europe. At the time of the launch, Mark Zuckerberg explained that he wanted to take the time to study the obligations surrounding the new European legislation on digital services (the Digital Services Act). “We hope that we will soon be able to land our support in Europe,” Instagram CEO Adam Mosseri simply declared on Wednesday.

At the same time, other competing applications of X are enjoying some small success. Like the BlueSky social network. Developed by the former teams of Jack Dorsey (the co-creator of Twitter), this service gained 500,000 users in one month.