The creators of a glasses brand that even Rosalía buys

A small investment made with a good eye allowed four friends to start Mr.Boho, a sunglasses brand that was born in April 2013. "With a contribution of 2,000 euros each, we ordered the first run of 600 units that were They sold out immediately. After two weeks we doubled the order and at the end of the year we sold 12,000," details Daniel Alberola (Cádiz, 1987), CEO and co-founder of this business, still shared equally with Eduardo Jones (Badajoz, 1988), creative director of the brand; Diego Estrada - a fashion designer who even dresses Queen Letizia - and José Manuel Artiles, the latter two being unrelated to daily management. From a friend to a friend of a friend of a friend, "the idea caught on quickly because the mirror lens was a trend and there was no model with a quality-price ratio like the one we created, halfway between high-end and low-cost," he recalls. Jones.

With a price of around 60 euros, almost eleven years later they present their designs in 1,800 points of sale in 40 countries. With Spain as the first market - it represents 65% of its turnover of 4.5 million euros at the end of 2023 - they are in El Corte Inglés and in a thousand opticians with their frames, now also to see.

Taking a look at Instagram they find out that her glasses are worn by Rosalía or Ana Boyer. In the midst of confinement, Beatrice Borromeo, wife of Pierre Casiraghi, bought some that were sent to the Principality of Monaco.