Pre-sales of Taylor Swift's film exceeded $100 million

Pre-sales of tickets for Taylor Swift's film, filmed during the first part of her tour, have exceeded $100 million worldwide, theater operator AMC announced Thursday, October 5, which already makes it a record for a feature-length concert film. The release of Taylor Swift - The Eras Tour is scheduled for October 13 in 8,500 cinemas in 100 countries.

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The film is already assured of becoming the highest-grossing concert film, dethroning “Justin Bieber: Never Say Never” (99 million), released in 2011. “This Is It”, which grossed 261 million dollars at the worldwide box office, is not considered a concert film, because it only documents the preparation for the performances of Michael Jackson, who died before performing on stage. The all-time grossing record for an October debut weekend in North America is $96 million, set by Joker in 2019.

Eras was initially only to be released in the United States, but the singer ultimately chose to make it a global event, although the tour will include a second part next year with dozens of dates in South America, Australia, Asia, Europe, as well as the United States and Canada. Asked by AFP, an AMC spokesperson specified that the $100 million in revenue concerned all the cinemas which will broadcast the film, including the Cineplex networks in Canada or Cinepolis in Mexico. Of the 8,500 cinemas, 4,000 are in North America.

“Taylor Swift – The Eras Tour” could exceed 100 million during these three days (October 13 to 15) in North America, according to Jeff Bock, of the specialist firm Exhibitor Relations. The “Eras” tour currently has 146 dates. According to the professional magazine dedicated to the performing arts Pollstar, each concert generates $13 million in revenue, which would bring the total to around $1.9 billion. Never has an artist or group crossed the symbolic billion-dollar threshold.

A little more than a month after Taylor Swift's announcement, AMC indicated Monday that singer Beyoncé would follow suit and release, in theaters, on December 1, a documentary inspired by her "Renaissance" tour, which she has just finished in the United States. In electronic trading after the close on Wall Street, AMC shares gained nearly 2%.