A disappointing return. After ten years of absence, Jennifer Lopez released This Is Me... Now in mid-February, an album made up of 16 tracks which accompanies two films made on the singer's life "as a serial romantic", as the says Variety. In support of her new record, Jennifer Lopez launched an American tour of around thirty dates and three dates in Canada.
But tickets are struggling to sell according to the American press. Variety notably examined the seats still available on Ticketmaster, the concert ticket sales site, and the result is problematic to say the least: one month after going on sale, the number of seats still available is far greater than those that are not. not for sale (therefore presumed already sold). As a result, Jennifer Lopez's producers deleted seven dates. Cleveland, Nashville, Raleigh, Atlanta, Tampa, New Orleans and Houston... Without any official reason being given. The platform only says: “Unfortunately, the organizer had to cancel your event. No action is required to obtain a refund. The 54-year-old singer added second dates for Miami (June 28 and 29), Toronto (August 2 and 3) and New York (August 16 and 17), her hometown, now the end point of her tour.
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The singer of the song On The Floor - who has more than 531 million plays on Spotify - makes the worst start of his career with this new album. The major marketing campaign led by Jennifer Lopez and her teams did not allow This Is Me... Now to enter the top 20 of the Billboard 200 ranking. When it was released in mid-February, the album, which tells of her love story with actor Ben Affleck, only rose to 38th place. A disappointing return for the one who ranked five albums in the top 10 of the Billboard. In 2001, J.Lo, her second album, even reached first place on the podium.