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Artificial intelligence is the latest technological revolution that humanity is witnessing, as were the invention of the printing press, the light bulb or the arrival of personal computers and the Internet. "We can draw lessons from each of these transitions," said Miguel Álava, general director of Amazon Web Services (AWS) for Software Companies in Europe, the Middle East and Africa, during his speech at the AI Expansion event: artificial intelligence and new technologies. technologies.
In his opinion, for companies to take advantage of all the opportunities of artificial intelligence they need solid foundations, starting with the way they manage and store their data. "You need a very solid base for success. In the case of the light bulb, it had to have a very solid base, the generators, without that it would not have been possible to illuminate a city. Today with AI that solid base is represented by the data and data strategy," he noted.
Each of these revolutions, Álava has recognized, has generated "rejection and uncertainty." In the case of AI, one of the biggest fears it arouses is its impact on the labor market. "The work is not going to end. Many of us are in positions that did not exist 20 years ago. My company did not exist 20 years ago. That is going to continue happening and at a faster pace," highlighted the Amazon manager.
The automation of low added value processes or the creation of content (video, image or sound) are among the areas that, in Álava's opinion, are already taking advantage of the potential of AI. "This is not going to happen, it is already happening," she concluded.
