"Everything the light touches, is our Kingdom." The quote from "The Lion King", the lucrative film series of Disney, not only describes the success of the Hollywood company . It will change who wins with the entry of Apple to Streaming to global momentum is also a form of Consumption. The concentrated load of Film and video, Europe will capture offered.
As the American companies dominated the Streaming quality will have an impact, is still open. But now experts believe the media, that could financially force most companies such as Apple, Disney, and Amazon smaller providers to mergers or Acquisitions. This is because the Film and video of the last few decades, treasures, extraordinarily expensive, and also the production of new content is causing a high cost. the Netflix about investing this year alone, against 15 billion dollars in new movies and TV shows, and Amazon is likely to use for their own productions more than 16 billion dollars.
image range: Apple TV Event
Still, Netflix and Amazon dominate with 139 million, or 97 million paying customers to the streaming market. But in addition to Apple, two other companies soon rise in the market were willing to pay record-high sums of money. The Telecom colossus AT&T paid a whopping 85 billion for the media company Time Warner, in order to secure for it popular series and films, including "Games of Thrones" and "Batman". How Apple, AT&T hopes the old customer base with a streaming service to bind to, and financially, the Stagnation of the core business.
These plans want to let the largest cable operator in the country, Comcast does not offer. Also Comcast is afraid to the core business, because more and more customers cut the cable TV connection. The group accelerated out of fear for the competition from Apple, the streaming project and started already this week – not as planned in November – a first, rudimentary service for five dollars per month. Apple TV+ is expected to cost, according to industry experts per month 20 to 30 dollars.
"The Deal of Disney, the whole conversation will completely change the landscape."Michael Nathanson, media analyst
The biggest jump, but Disney made. The Hollywood group is not for the daring and unusual content, but sees itself as a family-friendly and suitable for mass production. CEO Robert Igner considered, therefore, to distribute the films on Netflix, but decided finally to launch a full competition. For this, he acquired for $ 71 billion to all Film and video rights from Fox and Disney did with classics such as "The Simpsons" and "X-Men" in a blow to the world's biggest entertainment group.
The decision not to admit movies and TV shows for Netflix or Apple, but on a private streaming channel offering, is leading the way, says media analyst Michael Nathanson. "The Deal will change the entire entertainment landscape."
Disney with an exclusive "Star Wars"series, but want to announce Igner in ten days, with what new he wants to younger consumers win. Because of you we finally. Already now two thirds of the 24 - to 35-Year-old films and Videos, only streaming channels of cones in the United States. In the U.S., according to Statista also pay 44 percent of the consumers for a streaming service, compared to only 17.7 percent. After all, 45 percent of 19 - to-switch-to 25-Year-old in Switzerland in the case of Netflix.
users start, the quality of the products doubt
Tim Cook said earlier this week, the realignment of Apple as a Service company with big words. "Apple has always tried to make the world a better place," he said, "we believe deeply in the Power of creativity." But from Hollywood to Silicon Valley deployed Stars had to present a little Exciting. The series "The Morning Show" with Jennifer Aniston, Reese Whiterspoon, and Steve Carell is just as easily digestible food, such as the Revival of a Steven Spielberg series surprised no one.
What is missing are innovative and exciting offerings such as "House of Cards" or "Orange Is the New Black" that have made Netflix successful. Cook has yet to prove, writes the magazine "Vanity Fair" that he is sufficient in the Streaming high the same claims as for the iPhone.
still, the discussion is guided, like the merger of Hollywood and Silicon Valley companies on the global entertainment will affect. The streaming services from Apple, Amazon, Netflix, and Disney to pursue global ambitions, and at a time to the user, the quality of the products begin to doubt. Netflix about currently produces more violent shows than ever, and is criticized for it more and more. According to the industry blog, "cord cutting" gave the users 2012 Netflix 4.2 out of 5 possible stars, but in 2018, there were only 3.2 stars.
After all, seems to want to Netflix CEO Reid Hoffman now. He gave Martin Scorsese a Budget of 100 million dollars, his dream of a political Thriller ("The Irishman") and prior to three weeks to complete. And with the social drama of the "Roma" took Netflix is the first Streaming company ever to an Oscar. This is the default, in which rivals are measured. (Editorial Tamedia)
Created: 28.03.2019, 20:29 PM