Post a Comment Print Share on Facebook

62% of internet users to pay-per-view television channels or platforms such as Netflix

The 62% of internet users in Spain is paying for content with some kind of subscription on both platforms of streaming video OTT (Netflix, HBO, Amazon, etc.) as

- 26 reads.

62% of internet users to pay-per-view television channels or platforms such as Netflix

The 62% of internet users in Spain is paying for content with some kind of subscription on both platforms of streaming video OTT (Netflix, HBO, Amazon, etc.) as pay-tv IPTV (Movistar+, Vodafone TV, and the Orange TV), compared to 51% in 2017, according to the result of the report Viewer Now! 2018, carried out by the consultancy The Cocktail Analysis. Of the subscribers, a 43 per cent have IPTV in the home, a 36% pay for some OTT, and 17% have both services. Internet users represent 86% of the population.

The report, commissioned by Movistar, confirms the strong expansion of the platforms of video streaming. 90% of the users states that he knows of the existence of platforms such as Netflix and HBO, the 45% is currently used, although only a 36% pay the subscription (shared or individual). The platform with the most users is Netflix (34% of total internet users), a 79% pay subscription (all or shared). Remains Prime Video Amazon, with the 17% share, and HBO, with 12%, paid 93% and 50%, respectively, of that to view content in the platforms respectively.

In terms of devices, the number of internet users have a smart TV (smart tv with Internet connection) is superior to those who do not, 57% compared to 49% in 2017, and 85% of these users connect to the Internet through the television.

The study suggests that consumed an average of 11 hours of pay tv a week. A 54% share of this market corresponds to Movistar +, while Vodafone Liderbahis TV account with a 23%, and Jazztel and Orange, with a 12%.

Untying the home

The consumption of video is heading toward individualization and separation from home. 82% of smartphone users consume tv content on this device, spending more than four hours of media a week, and 37% stated they would increase their use if they had unlimited data. The consumption of content on this device is given in multiple contexts, especially outside the home (51% of internet users), and in a room without a television (34%) within the household.

on the other hand, the consumption in this device are focused on short videos (up to 10 minutes), with 49% of users consuming them on a regular basis. In regards to the apps video installed, is the leader of YouTube, with 72% of the users (81% in 2017). In its place, video platforms such as Netflix, Atresplayer or Prime video, have been gaining ground, with 23%, 14% and 11% respectively, followed by Movistar+ with a 10% of the users.

with Regard to minors, points out that 51% of the accesses are under the age of 12 years is on-demand (VOD), which leads to adults to adopt control mechanisms. 93% of parents control the content that their children view small, ensuring that an adult is present (51%), not allowing devices in their bedroom (41%) or using parental control tools (34%).

Avatar
Your Name
Post a Comment
Characters Left:
Your comment has been forwarded to the administrator for approval.×
Warning! Will constitute a criminal offense, illegal, threatening, offensive, insulting and swearing, derogatory, defamatory, vulgar, pornographic, indecent, personality rights, damaging or similar nature in the nature of all kinds of financial content, legal, criminal and administrative responsibility for the content of the sender member / members are belong.