The Board identifies Porcuna's cultural and architectural assets as an "added value" for tourists.

Rafael Ruiz (territorial delegate for tourism of the Junta de Andalucia, Jaen) highlighted Wednesday "the cultural, architectural wealth" of Porcuna, which according to Rafael Ruiz is "a unique complement" and "generates an additional value>> in the tourist activity of the destination.

Ruiz was invited to Porcuna by the City Council to learn about the city's tourist resources. Ruiz also learned with Atenea Peruez and Adoracion Garrido the history of this municipality. Ruiz is located in "a strategic area" where it "watches over the whole countryside from its hill. It is the point of passage for important communication routes that have shaped the municipality's identity since Paleolithic time.

A tour of the major tourist landmarks includes the Order of Calatrava's largest castle, where the massive Torre Nueva tower or Boabdil tower, as well as the Roman ruins of Obulco and the church of Asuncion. The territorial delegate pointed out that this cultural segment helps diversify the offer and deseasonalize the destination.

Ruiz stated, "We must make the most of the immense strength that, as tourist attraction, the artistic and monumental or ethnographic offering of destinations like Porcuna has; because they also help preserve our culture, history, and heritage alive."

The territorial head of Tourism in the Province has reminded that Porcuna played an "exceptional role" during the 6th century BC. C. and the Roman domain. This is evident in the amazing collection of Iberian statues found in a funerary memorial from the 6th Century BC. de C. del Cerrillo Blanco is a stone's throw away from the town center." He concluded by thanking the government team for their efforts to enhance and promote tourism activity in this cultural segment.