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Rondekoorts in Antwerp can begin: who yellow Velofiets wines, a chance to place in truck
Antwerp 10 days and then will be in Antwerp for the third time, the starting point for the Tour of Flanders. A clever marketing campaign must wielergekte in the Town even increase.

Antwerp alderman for Mobility and Tourism Koen Kennis (N-VA) does not care for a new deelfietsensysteem own hand to demonstrate, is sufficiently known. Yet, he knew us journalists on Thursday afternoon to surprise. During the press conference about the Tour of Flanders, on the first floor of the diamond DIVA, he came - nota bene in the middle of the speech of ships for Communication Claude Marinower (Open Vld) - a bright yellow with black Velo the room pulled.

We look forward to the Round in the same way in the hallway to the stairs. Only the weather may be slightly better than last year. Although, even in the wet and cold weather of last year the public was rows thick. Real Flemish will not allow themselves to be charmed by what worse

race director Scott Suderland

Wanted ships Knowledge with his stunt the Flemish-nationalism to promote? Fellow Marinower scooped fortunately clarity. “It is a marketing campaign”, he explained to bemused journalists. “In total, 20 red stadsfietsjes ‘pimped’. Those who are lucky enough to have a yellow Velo to ride on social media a photo with the hashtag #mijnronde items. The participants have the chance to win a spot in the team car. The contest runs until Thursday 4 april.”

“Homecoming”

“But there is more”, went Marinower further. “The city's colors in the run-up to the Round in the typical vibrant colours of the event. In addition to flags, flag lines, kaaibanieren jump especially the startbogen on the Ringfietspad at the height of the Zurenborgbrug and on the Grote Markt in the shadow of the Brabo-statue in the eye.”

Knowledge’ stunt with the yellow stadsfietsje is illustrative of the wielkoorts in Antwerp visibly on the rise. Ten more days and then start the cycling peloton, with riders like Peter Sagan, Greg Van Avermaet, Oliver Naesen and Philippe Gilbert, for the third time on the scheldt quays in the height of the Steenplein.

“It starts a little too feel like coming home. But that does not mean that we are resting on our laurels,” says Scott Suderland, race director at organiser Flanders Classics. “The global concept with the presentation of the riders on the Grand place and the start on the Steenplein will still be retained. That is of course not to say that we do not tinker with the small details. We look forward to the Round in the same way in the hallway to the stairs. Only the weather may be slightly better than last year. Although, even in the wet and cold weather of last year the public was rows thick. Real Flemish will not allow themselves to be charmed by what's worse.”

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