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New times with Uber: Takes only against female customers

the Taxi-service Uber now offers its female drivers in Saudi Arabia the possibility of specifically desire for female passengers.

It writes CNN.

the Measure, which has received the colloquial name of 'Women Preferred View', aims to make the company more popular among women in the region.

- the Possibility to prefer women is designed specifically to Saudi Arabia and is based on extensive research on the needs of women in a country, which is currently undergoing a significant cultural transformation, " said Shaden Abdellatif, Ubers talperson in the Middle east, to CNN.

- Measure will open up new doors and opportunities for women, but respect is still the local cultural norms.

In Saudi Arabia, there are many restrictions on women's rights. For example, was the first law to drive a car last June, and it is still prohibited to mix the sexes at public events in the country.

Uber has no plans to extend the scheme to other countries, even if similar options have been sought.

Among other things, sought a petition back in august to get the Uber and the similar company Lift to add the ability to desire a female driver.

however, It has proven to be a technical impossibility, since it is extremely difficult for Uber to confirm the sex of its passengers. Men could therefore exploit such action to chase female drivers.

Theoretically, however, it is a tempting thought to be able to choose the gender of its driver, says Cindy Southworth, a member of the Ubers sikkerhedsbestyrelse, and compares it with that she even prefer female doctors when she has the opportunity.

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