When you drive past a roadworks at this time, there is the possibility you'll encounter a sign, which calls for that you focus and extra attention.
Behind the signs is the road directorate, which has re-launched a campaign to raise road users 'sharper' when they pass a construction zone.
This was stated by the Danish road directorate in a press release.
the Reason for the campaign is that the number of accidents at road works is increasing, and that it more than every other day goes wrong at a road works in Denmark. In 2019, there was a total of 318 accidents at road works on the domestic roads. This is an increase of 80 accidents in just two years.
the Danish road directorate therefore again out with a strong appeal to motorists to show more care when they drive past a road works with the campaign ’focusing - Road construction requires a focus’, which is being re-launched in several locations in Denmark,
- The increasing number of accidents at road works suggests that for many users still are unaware when they drive past road works, says områdechef Charlotte Vithen from the Danish road directorate.
- It is a dangerous trend, which we want to correct. When you are inattentive, there is a big risk that you overlook signs, changing lanes, narrower lanes and solid objects close to the roadway. Just like you risk a collision with the road workers, who are behind the tavlevognene and carry out emergency repair work. Road workers, who are people just like all of us, and who also have families to return home to when the day's work is over, she says.
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the Danish road directorate ran the campaign for the first time in 2019. But it does not mean, however, that its message has already penetrated through all the places. On the contrary.
- We know that it requires a long haul to change people's behaviour, and that messages must be repeated many times before they truly have effect, says Charlotte Vithen.
- We have a clear objective to reduce the number of traffic accidents at the road works, and therefore we are running now the campaign again, she says.
Motorists can meeting Focus the campaign on the sections with roadworks around the country from Monday 17. august and four weeks forward.
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