Lego has decided to drop all advertising on social media the next 30 days.
This was stated by Lego on its website.
the Decision comes after, among other things Facebook has been criticised for not doing enough to remove hateful content on social media - including racist postings.
- We are committed to having a positive influence on the children and the world that they will inherit.
- The include to contribute to a positive and inclusive digital environment that is free of hadudtalelser, discrimination, and misinformation, says Lego's chief marketing officer, Julia Goldin, in a written comment.
With the break follows the Lego on the heels of a number of other large companies that have announced similar measures. This applies to among others Coca-Cola and Starbucks.
According to the american magazine Forbes has more than 400 companies, dropped the announcement on Facebook.
Lego will now review the standards, which legetøjskoncernen want to use for the advertising and marketing on social media in the future.
on Friday promised Facebook founder Mark Zuckerberg changes.
social media will now do more to remove hateful content.
for example, It may be politicians, such as inciting violence, or racist speech from the users. In the future it will be removed without exception.
Advertising with hate speech on ethnicity, religion or sexual preferences will be blocked.
Lego emphasises in its communication that legetøjskoncernen will not turn down for the amount that is being used for marketing.
the Money will just be reserved for other places the next 30 days than social media.