LONDON (Ekstra Bladet): the Face of Haas-the team's new main sponsor Rich Energy is a bit of a character.
William Storey has a beard and hair like a guitarist from ZZ Top, but inside, behind the lokkerne he is ærkebritisk, and there was not much rock and roll over the exclusive private Royal Automobile Club in London, where the Rich Energy Haas F1 Team on Thursday presented its new colors: Black, gold and white.
It is such a place with a pedigree starting in 1897, are now in the 21. century, is so modern that suit in the course of the day does not need to be matched with a tie.
Casual is fine. But forget getting in if you have jeans or sneakers.
a few years ago a similar event was the BBC's editor sent into the basement to switch, because he wasn't up to dress code ...
Rich Energy-director, William Storey, is a man of Simon Spies-dimensions. Here, with Haas-drivers and team manager Günther Steiner. Photo: John Sibley/Reuters/Ritzau Scanpix
Armbevægelserne of the Formula 1-happy contractor, if the new energy drinks have been under fire for being a non-existent castle in the air, matched the clean and classic british pride.
He will knock the greats:
Red Bull is a great company, and Dietrich Mateschitz is a very bright guy. He created his own category in 1987, but we just feel that we have a better product and brand. There is a little, I venture to say hubris in the market, and we think we have a real chance to beat them, says William Storey.
Haas is a great partner for us because they are David fighting against Goliath in Formula 1. And we do the same in drinksforretningen. There are lots of synergies, and we now have a nice car, he says.
On the field shakes the team manager Günther Steiner is not in the hands of to correct the crosshair towards Red Bull.
- We should try it! If not, will you never something. Outside of the track may William speak for themselves, for I am no expert on energy drinks. But it is an ambition, although the Red Bull is much more proficient racers.
- Last year we had the fjerdehurtigste car - we finished the fives, I am aware of that - but the next team was Red Bull. So that we can try. Whether we achieve it or not, I do not know, but if you don't try, succeed, at least not, says Steiner.
Last year was the Formula 1 divided in two classes, and how it will probably be until the radical rules come into force in 2021.
Haas' new team colors was presented in the prestigious Royal Automobile Club in London. Photo: John Sibley/Reuters/Ritzau Scanpix
the Joker compared to Red Bull is that the next year running with the Honda engine. The japanese are in progress but have had it hard, since the in 2015 returned to Formula 1.
- the Honda gets better every year, and Red Bull will help them to be better. They have had some challenges with reliability in recent years, but let us see what comes. I do not wish anyone anything bad, but if we are better, I am very happy. It can go both ways.
- There is a possibility, but let's wait to see after the test. Also to see where we are. I think we are good with, but other do with warranty also a good piece of work. Everyone in Formula 1 is good; even those ending tier, says Steiner.
the Taste of Rich Energy
There has been put into question by Rich Energy. Not least because their products are hard to come by at the present time. It is NOT only in Denmark, that they are not yet for sale.
the Majority of the guests at the launch saw and tasted a Rich Energy for the first time.
How was it then?
Not so crazy even. Actually a little better and not quite so sweet as a Red Bull.
I Said with the caveat that the reviewer usually only touching the energy drinks in the weak moments mixed with vodka.
Formula 1 - 7. feb. 2019 - at. 12:00 Kevin's 2019-racer revealed: The black lightning