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Heinrich Strößenreuther : instructions for the Berlin transport turning

It has been relatively quiet about Heinrich Strößenreuther. It seemed almost as if would have been drawn to Berlin's most successful pain in the ass after completing a mobility law from the active traffic policy, but this is deceptive. Because Strößenreuther that was the beginning of 2016 through the lightning start he has initiated bike people decision is famous, has written a book: "The Berlin Standard. Modern Cycling policy Made in Germany – A picture book about Germany's first mobility law“. On Wednesday, the work was presented, which proves once more Strößenreuthers Talent for pithy messages.

masters of the multi-channel marketing

"ideally it would be me, if the book is tattered with as many mayors in the office," says Strößenreuther. The mayor, he speaks in the Text directly: "so you want to turn a really? Solid for the effective reduction of CO2 and NOx emissions and their city life more liveable? Then read on please.“ In the following chapters, the interested mayor know that "civil engineers get misty-eyed when it comes to concrete: The deeper, the better, the thicker, the more exciting". This concrete, think let new roads are built, but not protected bike paths, which arise rather from paint and bollards. There's photos from Copenhagen and a quote from Saint-Exupéry. Strößenreuther is a master in a multi-channel marketing.

Strößenreuther also coordinates the project for cycle Parking at the railway

The Rest of the elaborately designed book is a practical guide to city fathers and mothers, who want to take on Berlin's mobility law is an example. Belongs to almost every Chapter, a rule of thumb, what needs to be done within what period of time, as well as graphics to duration (road bike = fast Bike = in the medium term, cargo bike = tedious) and cost (coins = cheap-Bills = average tax, money bag = expensive). Everything is so amazingly logical, that you want to prescribe really any traffic management as a required reading.

in your Main job Strößenreuther provides the oral part of the accompanying program in "traffic turnaround training" for municipal workers, and activists nationwide about 15 referendums that started in the Wake of the Berlin Exempels. In addition, Strößenreuther coordinated with the railway, a project for nationwide, 100,000 of Bicycle Parking spaces.

For now, he leaves’s Threaten

What he and his campaign Eros negotiated to Berlin's mobility law is implemented, however, so hesitant, that Strößenreuther threatens to launch his own party. One that makes in terms of transport, what is the promise of the Green, and the aufmöbelt the administration so that the conservative bourgeoisie would have his joy: "I'm with Boris Palmer." Strößenreuther, that he could in many areas poaching: He is not only an environmental activist, but also the managing Director. For now, he is leaving the Threatening. But if the Senator does not deliver soon, more Premium bike paths and the Senator for the interior, does not provide for the rapid multiplication of the bike cops, and that could change quickly. And anyone who knows him, knows that it is uncomfortable.

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Lobbyist Heinrich Strößenreuther With pugnacity to the Bicycle city of Berlin

Werner van Bebber Stefan Jacobs

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