Since Grandiosa & Co. appeared around 1980, has frossenpizzaen become a permanent part of the Norwegian diet. Last year we set a record with five kilos of frossenpizza each.
In 2018, it was sold frossenpizza for over nok 2.3 billion, write well.no. There is a growth of 4 per cent from the year before, according to figures from the markedsanalysebyrået Nielsen. In the last ten years has the value of frossenpizza risen uninterrupted and increased by 56 per cent.
- It sold about 50 million pizzas in the course of the year, and the equivalent of nearly nine and a half pizza per capita, " says brand manager Even Brandeggen in Dr. Oetker. With a total sales of 26.100 tons of pizza, it gets a scant five pounds on each of us.
- This stands a bit in contrast to the focus on health, and trends such as vegetarian and vegan for the time, says Brandeggen. His company accounts for approximately 25 per cent of sales, while the Orkla, which among other things produces Grandiosa – has a market share of 68 per cent.
2018 was the second best year for Grandiosa ever. Something we are very pleased with, " says communications director Dag Olav Stollen in the River.