Albert Heijn, the price in Belgium for semi-skimmed milk, 7 cents, reduced to 55 euro cents per litre. The same milk in the Netherlands offered to 0,87 euro per liter. "An outrageously low price," says Vandamme. "There is also no reason to do so. The pricing in the markets is not decreasing, on the contrary. The milk prices are pulling back again."also Read Jumbo opens first Belgian stores in autumn: a price war between supermarkets on arrival? ‘Race to the bottom’
According to the agriculture, is it purely a marketing stunt, with the intention to capture market share in Flanders. "62 cents was already low, now seven cents. That is unseen." ABS fear is that the farmer eventually the piper will pay the 'race to the bottom'. Vandamme points to Colruyt, the low price of Albert Heijn will have to follow to find the lowest price. ABS calls the zuivelverwerkers on not to succumb to the pressure of the supermarkets.“Unacceptable”
the Farmers ' union is not to speak about the “unacceptably low milk price”. “It is amazing that the same milk as much price difference is used,” says the association in a press release. They suggest that a price of 0.55 euro per liter “unrealistically low”. “Such bradeerprijzen put pressure on the global melkprijsvorming for the dairy farmers, with consequences for their generation of income. This is unacceptable for us, especially as the current market is no indication that such low prices are justified”, says the still.
“Albert Heijn supermarkets and other retailers are continuously working with initiatives around sustainability. For the dairy farmers, the economic sustainability is crucial. Sustainability also means long-term, sustainable relationship set up with respect for the dairy farmers,” says the Farmers ' union, asking for pricing.
In a comment says Albert Heijn Belgium tonight that the company “to the evolution and to the grondstofprijsevolutie on the market looks like”.