Many entrepreneurs are beginning to search for search engine optimization options, trying to get free traffic from Google. This is a good idea but it takes time. Sometimes, a lot of time. Do you know how to e commerce more effective?
There are two points of commerce marketing:
- It has become much more difficult to optimize an ecommerce marketing platform for Google
- It takes a long time if you have some super long complex keywords, for which there are no competitors.
What to do if commerce marketing traffic is needed now? We’ll have to use paid advertising.
Many aspiring entrepreneurs launch paid advertising in AdWords, Google or Facebook, spend a lot of money on it, do not see the results and eventually abandon this venture. Attention! Before using these tips, make sure that:
- You have excellent text for your ad
- You have a good landing page.
Without this, you will not get any good results.
- Do not pay for likes.
When you set up an ad campaign, you can select “Promote Page” as a company goal.
You may think that new potential customers will look at likes and think: “Wow, they are so cool and successful! I need to buy something…” But the truth is that likes today mean nothing. In addition, today, Facebook does not show your page in the forefront even to those who liked. So why pay for it? You will spend money on assessments of those people who later may not even see your posts and suggestions. To make potential customers see your post, you need to raise individual publications. So you can pay for the content that will definitely bring you customers.
- Use targeting for those who have already subscribed to your email newsletter.
Who will better respond to your publications & advertising? Who is more likely to buy? The one who already knows you and trusts you! Most likely, most people from your subscription base are on Facebook. You can download the entire list of emails to user audiences. This trick is very simple but it shows excellent results. The ratio of clicks to impressions is much higher for those who have already shown interest in your company, product, brand.
- Easily create new audiences.
After the previous paragraph, you might think, “I have only 150 people in the database.” For you, Facebook has prepared a nice piece – a similar audience. It’s simple:
- You upload your existing email database to Facebook
- Command Facebook to find the similarities of your audience
- Double of the audience.
The system analyzes interests, tastes, etc., and finds people with the same parameters. Perhaps they, too, may be interested in your proposal. A window will open on the screen. The further you move the slider, the greater will be your doubled audience and the less it will have in common with your initial audience.
You’ve probably heard a lot about targeting. But if you are still thinking about whether it is worth using it or not, we will tell you one interesting thing. Imagine that your friend went to the site where you can buy a scooter. He chose one, with specific characteristics & color. And then, for some reason, left the site. But he is more likely to respond to Facebook scooter advertising than your sister, who came to the social network to discuss the manicure with her friends, right?
When you show advertising to those who are interested in buying but have not yet bought it for some reason, its effectiveness will be several times higher. The good news is that it’s very easy to set up. Go to the "Audience" and select "Website Traffic". You will be offered a small piece of code. Paste it on your website and individual pages that have your product. You can paste it on any one page. So targeting will be very accurate. Now you have a few simple tricks in the arsenal that give cool results. And you have no excuse why you still do not use all the features of Facebook. You can always start with a single minor action and, when you see the results, start using something new.