Even if the scenario was cruel for the XV of France, its World Cup is described as a success, at least by the organizers. With an audience that has reached new heights, rugby has been able to reach a new target.
1.33 billion hours watched across all platforms. Here is the colossal figure reached by this 2023 edition of the Rugby World Cup in France. It thus became the most watched oval ball competition of all time.
With more than 85% of its matches broadcast unencrypted, this competition has also reached a new audience. In the United States and even in Germany, audiences have never been so strong. Despite a global trend of declines in audiovisual audiences, this 2023 edition attracted 30% more audiences than in 2015 in England and 19% more than in 2019 in Japan.