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Rome Motodays, the poster is pure art

all over the world is known and appreciated for its artistic streak which, among other things, he gave life to the fantasiosissimi helmets worn by Valentino Rossi. But the creativity of Aldo Drudi, the famous designer from romagna, has neither limits nor boundaries, so much so, his poster created for the Rome Motodays won the third prize in the international contest for posters exhibition organized by Ufi, the global Association of the organizers of the trade fair industry and congress, which involves the exhibition centres around the world.

The work was created by Drudi to celebrate the tenth anniversary of the salon of the motorcycle and scooter trade Fair in Rome, that, in 2020, will take place from 5 to 8 march, and is the result of a careful work made especially for the event on the capitoline.

The poster of the Rome Motodays show a graphic with clean lines and the coloring relevant, highly identifiable and recognizable to the point that it was decided to use the poster for the next edition.

“Rome was strongly restored to the centre: from the name of the event, originally only Motodays, and now Rome Motodays, then the claim “all bikes lead to Rome”, and finally in visual creativity, expressed with a graphic style that prefers color, and language hot – said Aldo Drudi – Just because it is Rome, a Latin city, where the people communicates, speaks, enjoys, go on a ride with great pleasure all the year round thanks to the climate, were obliged to use the color.
The language is modern, but I found it proper that a place like the Capital, which has a history without equal, was ennobled with the skill and not contaminated with computer graphics”.

“We are really happy and proud, " he added, Pietro Piccinetti, sole administrator and director general of Fiera Roma, to be with this poster of our Rome Motodays, in some way, some representatives of the genius and creativity of italians in a context that is so international.
And I want to emphasize how in this case the form is the content, since the new image of the event has also marked a revival important to the project.
By 2018 Rome Motodays has turned the spotlight on sustainable mobility and on the tourism exchange motorcycle, with a more international, as demonstrated by the buyers from Africa and the Middle East expected for the next edition”.

in Short, a poster that reflects the profound renewal of the event more oriented to the telling of the mobility in all its shades and with the ability to decline projects dedicated to the partners.

of course, the utmost attention is then paid to the needs of the public, and always with the goal of organizing an event rich content of discussion and entertainment for the ultimate enjoyment of visitors. (m.r.)

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