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Happy birthday Mazda, 100 years of innovation

Happy birthday Mazda, founded on January 30, 1920, the japanese House today is 100 years. A century of life, during which, after having transformed from a compa

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Happy birthday Mazda, 100 years of innovation
Happy birthday Mazda, founded on January 30, 1920, the japanese House today is 100 years. A century of life, during which, after having transformed from a company for processing cork in the automotive manufacturer, has become the manufacturer's most daring and innovative of our time offering cars and technologies that marked the history of the car.

THE NEW MAZDA 2

A path for success that has brought the people of Hiroshima to gain customers in 130 markets in the world and that will be told to the public with different initiatives. Starting with the celebrations of the programme at the next Geneva Salon, with a dedicated stand, during which Mazda will trace its history, recalling the most significant milestones, as well as illustrate to the visitors of the motor show, the swiss programs for the foreseeable future. A future where the electrification is meant to force things to take a leading role and in which will be starring many models of the brand are designed with a wink to Europe.

The Old Continent was, in fact, always been a Mazda an ideal earth. The place that has provided inspiration for famous cars, like the Light of the 1967 designed by Giorgetto Giugiaro for Bertone, and also where to “run” on many roads the MX-5: the absolute and the roadster the best-selling of all time, launched in 1989, and that has been the basis of the re-edition of the Fiat 124 spider.
100 years of Mazda
Always, Europe is the place that has allowed nissan to develop the rotary engine Wankel, thanks to a licensing agreement with the German NSU in 1961. A propeller, produced to the present day in almost 2 million units, became the symbol of the constructor following the debut in 1967 under the hood of the futuristic Cosmo Sport 110S, and use on many cars of the success stories such as the sporty RX-7 and later the RX-8 which many are waiting for the heir.

In 1990, the company has also opened a research centre near Frankfurt, which holds one of the three studies of advanced design, inside of which is evolved the family feeling Kodo. The distinctive style of his cars that now is the last expression on the new Mazda2: small “flagship” with which the House collects the consents in the segment “B” of the compact city. The latter will be exposed under the spotlight of the Geneva motor show next to the MX-30, the first electric car of the brand in the presale stage in Italy has already caught the interest of many.

Proposal with a list of attack 17.800 euro, the new Mazda2 contains 4,06 m body equipment unique in the category. Engine 1.5 L Skyactiv-G 75 and 90 horsepower, with a 6-speed manual transmission and technology M Hybrid to reduce fuel consumption and CO2 emissions 5.3 l/100 km and 120 g/km. The safety package with advanced systems including intelligent support to the braking in the city with pedestrian detection, and the maintenance of the lane and the traffic signal recognition. Which adds a living room of edge finished in premium style, where among the many has been cured, the soundproofing in a perfect way to filter any noise coming from outside.

Guiding, as we have done in preview on the streets of Athens in Greece, the japanese immediately gave the impression of being a car designed for traffic, but able without a problem to cross the border from the city streets and deal with in the comfort of the travel the highway.

“In view of the next 100 years, we will continue to test us to create products, technologies and unique experiences that our customers want," said president and ceo, Mazda Akira Marumoto. The new “2” is a perfect example of this.



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