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Apple loses its formative man

Apple loses its head of Design. Sir Jonathan Paul Ive, called Jony, is leaving the company in the course of the year, as it says in a press release. "Jony is unique in the Design world, and the role he played in the Revival of Apple, you can not overstate," says Apple's CEO to be the prominent finish. Directly Ive is not replaced: Evans Hankey, Vice President of Industrial Design, and Alan Dye, Vice President of Human Interface Design, in the future, Apple's Chief Operating Officer, Jeff Williams.

Ives notice of termination is, like so much in Apple, a major event for the Tech scene on Twitter, Apple is the most discussed topic, the "LA Times" titled your message to the people with "Jony Ive's exit in the case of Apple raises questions about the future of the company". The stock market reacts against it's cool: While the Nasdaq slightly gained, losing Apple's share is around one per cent in value. A quake looks – in spite of all the excitement – different.

Podcaster Hrishikesh Hirway commented succinctly and with a nod to the Adapter-delusion, the magnetized at Apple here and there in the grass.

Ive shaped the company over the last 27 years, as otherwise, the long years over him: Steve Jobs. Since 1992, the 52-year-old Briton worked on the Design of the products of the Tech company, which is today the most consumers: iMac, iPod, iPhone , iPad, Apple Watch .

Ive want to make "many, many years" for Apple to continue

In an Interview with the "Financial Times" says Ive, why now is the time for Apple to stop. He had finished with the Apple Park for the last big project and now I have the feeling that it was his duty to do with what he learned at Apple, something of importance. On the question of how much he will continue to be associated with Apple, he says: "I will be no longer an employee, but still be very involved – I hope for many, many years."

Born in 1967 in a suburb of London, studied Ive in Newcastle product design. After University he made a journey first contacts with the Tech scene in California. After he had for a time in England, toilets, and toothbrushes designed, discovered in September 1992, to Apple. There, he had a bumpy Start: Since it is not supply with the early Designs of the Powerbook, the Newton-Assistant and the Message Pad 110 according to his ideas, he should have several times thought about the Job again to abandon.

The clear number two, with a preference for German Design

He remained and rose with the return of the now-ousted Apple founder's Jobs, in 1997, to Senior Vice President for product design. The simple Design, which he introduced at Apple, is based on two sources of inspiration from Germany: The Bauhaus was a model for Ive, as well as the Design principles of the school, Dieter Rams’, the the world of brown coined, in turn, for many decades.

The first of him in this new Position was responsible for the Design was that of the iMac, the colorful colors on fire at the end of the Nineties, with pop, the eggshell-white world of the Personal Computer. What followed is the history of technology: the iPod in 2001, the iPhone six years later, the iPad in 2010, and the Apple Watch four years ago. Since 2012, Ive worked not only on the devices themselves, but also to the Software. The Mobile operating system iOS7 is wearing his hand-writing, as well as the newer operating systems for the Apple computer. The last big project has been completed Ive been to the Apple Park Campus, which was opened two years ago, and now as the headquarters for the company is used.

How Central Ive for Apple's product development was, anecdotes show: no one except him, his immediate circle of employees, and the Apple chief was allowed to enter his office, not even his family. Between his and Steve Jobs’ office is a direct, invisible connection corridor stock. And his salary was the only one of the executives at Apple that was not made public.

"Aluminium" vs. "Aluminum"

for a Long time Ive was literally also the face and voice of the company – he always appeared in the product videos from Apple and raved about by their own Designs. Even if it has a marked, short-fleeced head was to be seen in the last few years less, he spoke with his unmistakable British accent is still Voiceovers for the Clips, the applied for new Apple products. A certain cult status in Nerd-circles, which is how it got the way he is "Aluminium" pronounced: The Americans say "Aluminum", the British "Aluminium". Speaking of the UK: Although he lives in California he is in his home since July of 2017 Ive, Registrar of the Royal College of Art in London.

Jony Ive as a Meme: How do it "aluminum" pronounces, makes Americans crazy.

Ives plans for the future: He will become self-employed, his new company bears the name of love from and Apple will have as one of the most important customers. The Name goes back to something that was said Steve Jobs once in a Team meeting: if you would meet with his client never, so to Express the love and the care that you put into a product, with gratitude to humanity. Without Pomp, it is not Apple easy. Ive embodies this with its disposal, which is only half a farewell. (Editorial Tamedia)

Created: 28.06.2019, 14:53 PM

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