The league's message to players after the criticism: violation of the Fifa regulations

"The national team in football"

"the League's message to players after the criticism: ”violation of the Fifa regulations”"

"Reseupplägget for English supporters to this summer's world CUP in France has been shut down, and the marketing around the offer criticism of national team players."

"But now calls on the Swedish football stars to lie low with information around the deals on social media."

"– We have said that we and they are not allowed to promote travel. Then we are in breach of Fifa regulations, " says Mikael Jiffer, marketing and sales manager."

"last Saturday, attracted Swedish women's team for a record to the Friends Arena in connection with the match (1-2) against Germany."

"the Interest around the squad is seemingly large, and the players themselves contributed successfully to record through active marketing on their own social platforms."

"But to experience this summer's world CUP in France on the site does not seem to attract the Swedish fans in the same extent. Admittedly, that is 4 000 tickets sold to English fans, this is twice as many compared with the EM 2017, but supporterresorna is put down."

"Björk & Boström sports vacations, which is a partner to the Swedish football association and who had asked to arrange trips to this summer's championships, was forced to pull out of the arrangement because of the meager interest, which Fotbollskanalen wrote about on Tuesday."

"– We developed three different layouts with the ticket and two nights at the hotel, all the group stage matches for 2 995 sek, which is a very reasonable price, so we feel safe to say that it did not fall on the price. We had it out from the in december to just a week ago, and it was also a good hotel in the middle of the respective spelort and completely aligned to the common people and not at companies, but still went there to sell, " said Johan Björk, ceo of Björk & Boström sports vacations."

"Cheap and good product."

"the Statement has been national team players to react. Several of the stars has criticised marketing on their social media."

"the Goalkeeper Hedvig Lindahl commented on the data:"

" We are a little sad and upset that we did not know about this supporterresan. You could have done a little better marketing, if not even we players knew that there is a supporterresa so I don't think that so very many of our followers feel to it. It is probably among our followers you'll find customers, she said."

"She also pointed out that was an important lesson."

" We hope that we can learn of it here. Do if and do the right thing. Maybe it can be a new supporterresa now, who knows?"

"When Sportbladet talked with Johan Björk on Wednesday, he felt not to the players' disappointment."

"– I may take this along with Copenhagen. It was a serious investment. For spain is usually information enough, many people know that we are partners to the football association. We thought that there was a greater interest, " he says, and stresses:"

"– We were confused. It was a cheap and good product. We still could not sell it."

"Risk, get rid of biljettkvot"

"He sees that the players have responded and there is an opportunity to reach potential travelers via their social channels."

"But now, the players of the Swedish football association to lay low. Advertising around the world CUP-travel contrary to the Fifa rules."

"– We have said that we and they are not allowed to promote travel. Then we are in breach of Fifa regulations. Where we sit in the middle, we want to make it. We want to have as much fans as possible, but we can't promote the number of trips, " says Mikael Jiffer as marketing and sales manager."

"Get the players not to do it at all via their social media?"

"– We interpret the Fifa and Uefa regulations that that they can't. We have dialogue about it."

" the Risk is that our quota for the next world CUP will disappear. We do not want to risk it, we want to ensure our fans travelling to the championships will receive the best seats and sit together."

"Copenhagen has no tickets left to sell to the world CUP, but there is an opening."

"We are thinking of going back to Fifa and get a built-quota," says Jiffer."

"When it comes to reseupplägg, the challenge is bigger then the hotel and travel not likely to be available to the same price."