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Body checks in the duel of the TV-transmitter

Mysports is in the Playoff to beat mode, it applies the SRG. In the Clip prior to the Start of a crucial season phase Moderator Reto Müller extols the virtues of the Transfers of the payment sender's loud. "Playoff- ice hockey on Mysports, this is the Best thing that you can imagine!", he says fuchtelnd in the camera. "We have the best stories, the best Studio, the best experts, the best commentators..."

Then his Boss Steffi Buchli breaks him. "Reto, when you say that we are the Best, then this is a bit nasty for everyone else. The give also trouble. Just say: We are with the conference." In fact, you are also in the case of the SRG effort. The first two games on SRF2 and SRF info are in the quarter-finals in parallel.

you have swallowed empty, as you have experienced, says the former SRF presenter and today's Mysports program Director at Buchli. "Because most remote controls these channels show the numbers 2 and 3." Your message Take in your Team would have been: "take that as a compliment." In the first year of Mysports, the Swiss television launched the weekly, 50-minute magazine "basketball date". Now the Playoff has been expanded reporting on television.

Mysports, in turn, is now starting game 4 in the quarter-finals of his conference. Yesterday it was so far: Four additional commentators sitting in their cabins in the Studio and take turns to report their Play – or if something happened. The first goal in Lugano, the audience experiences live, and later it is called: the gate in Geneva! Goal in Langnau! The goal in Geneva! And it is still switched on for the repeat. Conference of four-Play is hectic, nothing for everyday, but a delightful form of play in the Playoff.

the conference on Mysports One, the, most cable customers will receive Broadcast, without the 25 francs per month for Mysports Pro (50 000 subscribers). How many people you reached, not communicated to UPC. In the autumn, were shown on the channel in the qualifications per week for up to three games in the National League and one from the Swiss League.

And, speaking of Playoff mode: On Friday Mysports via media release announced, Mysports One have the Playoff Start at 9. March the most respected hockey program in the cable network had 11 percent market share.

League Director Vaucher: The more hockey, the better!

The strategy is to achieve the Mysports One of the reach – and so it is a direct competitor to the SRG. Especially since these may offer not a conference. In Leutschenbach is a little excited about this Offensive. That SRF and UPC are competing ums ice hockey, can be Denis Vaucher, Director of National and Swiss League, right. He says: "Every Minute, which is more reports on ice hockey, is in our interest." He have pleasure in the live broadcasts on SRF (in the Playoff) and Mysports, he says. The competitive situation and thus Mysports have brought in a fresh Wind.

SRF plays in Playoff history card. In a post, each Time portraying a large figure of Swiss ice hockey and interviewed. Like Fritz Lehmann, the long-Auer mostly captain in 1976. Or Bern's goalie legend René Kiener, the man with the number 0. The major advantage of SRF is that It can draw on a rich archive of moving images from the past.

"For the anecdotes of the past, we have Simon Schenk", says Buchli. The 72-Year-old wing, Langnau, twice national coach Zurich was Mostly mostly architect. Schenk is one of the experts of the first hour at Mysports and analyzed with the calm and clear view of a man who has forgotten more about this Sport than the others ever will know.

is A different type of expert Sven helfenstein, of polarized, with its cheeky remarks and self-conscious. Schenk thinks nothing of the "smart statistics", signed on to help stone with fitness trackers, and every one of his emotions. "For him, life is a statistic", says Buchli with a grin. You have like to completely different people in the Studio and referred to the Studiopult as regulars.

Entertain in Mysports four people – two experts, a Studio guest and a Moderator, SRF more classic the dialogue of the Moderator and expert. The line-up of experts, with Mario Rottaris, Lars Weibel, Mark Streit, Christian Weber, and Marc, the name of Reichert. The sound is analytical and understanding. From the mouth of a dispute that has shouldered more than 800 NHL games, sounds, the simplest way a hockey wisdom.

the personnel will be fought. Reichert, you would have had in Mysports. And Stephan Liniger, the first Mysports-editor-in-chief, moved to the end of 2018 to SRF as a commentator and producer. The opposite way Antonio Milanese, now Director of Production at Mysports went.

35.4 million Swiss francs UPC and SRG SSR, the transfer of rights in the average annual costs to 2022. It is an unprecedented windfall for the Swiss ice hockey. As a tele-club in 2006 with the live in a new Era of transmissions ushered in, was the TV contract for 8.5 million Swiss francs in value. The competition between UPC and tele-club (Swisscom) drove the price up.

He was confident that this competition was the situation when the new contract is negotiated, says Vaucher. The TV contract in football with tele club is already up and running in 2021 and will have a decisive influence. Still, Sunrise has not communicated, however, by the approach of it, when the Acquisition of UPC is approved. "I am convinced that Sunrise will have joy in Mysports," said Buchli. "Up to the effective merging, but it's still a long way off." The words to this theme are chosen with Care. In the industry, but it is expected that Sunrise continues to focus on sports.

Vaucher says: "You can't sell the customer the all-encompassing packages in the future, with a large bandwidth, but the primary live content. Therefore, the importance of live sports will continue to increase." And the younger Generation is accustomed to paying for such content.

The Erosion in the TV-subscriptions Mysports could not

Mysports stop pushes on a good Echo, but the Erosion in the TV subscription could not stop it. The number of customers decreased in the case of UPC, the largest of more than 20 cable networks, the spread Mysports, from mid-2017 to the end of 2018, from 1,233 to 1,083 million to 150 000 TV subscribers. What you point but: regular Mysports viewers would subscribe to additional services, and the company of positive rate as the cut. What supports the Hypothesis that the emotion of the sport to the customer loyalty.

In the Mysports Studio in Erlenbach is cleaned up, the mood in the Playoff and attack funny. You hope that a game lasts really long, and far into the night, says Buchli. To smile and add: "And of course I'm so competitive that I hope that it is not a game, the SRG shows." The first midnight tango, Bern against Servette, was on Thursday, the live, of all things, game on SRF2. However, the Playoff takes a while. (

Created: 16.03.2019, 23:31 PM

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