30 years after the court decision : condoms on the chest

the football fans and lovers met at the end of the Eighties once on the same lettering: "LONDON". The condom manufacturer, London Rubber Company had secured the Jersey chest of the former Bundesliga club FC Homburg. But pretty soon, the advertising deal of the club led to a curious dispute.

The League-the Committee of the German football Association wanted to make the lettering on the ban and sent the team back to the cabin. He threatened with a point deduction and finished the club with a fine of 100 000 Mark. Although the DFB's Argument, the condom kept advertising was in breach of "the Sport of the valid principles of ethics and morality", the court was not, however, as Homburg's President Manfred Ommer according to the decision, cocky scoffed, the League officials are too uptight and probably too old to be able to with the product a little start struck back, the DFB and let the advertising black. "At the time, it was a scandal, today that seems ridiculous," says the economist Sascha Raithel, explores the relationship of Jersey advertising in professional football and the Reputation of the club, even day-to-day level.

After a year of legal disputes, the regional court of Frankfurt was on 7. February 1989 that the condom advertising on the shirts did not violate morals nor morals. The players of FC Homburg were able to re-emergence with the Logo. 30 years later, the Homburger remember now with mixed feelings on the jerseys. "It is part of our history," said the current FCH-managing Director Rafael Kowollik the German press Agency. But many football fans, believe Kowollik, remember, in connection with the FC Homburg, especially on the jerseys. The current regional League will be limited to the fact "very".

"We were ahead of our time," said then-President

The former player Roman gender believes that the scandal would be today, in times of social networks larger. For the players, it was, at the time, "not much of a story," says the 57-Year-old. Funny comments on the place. The public back then, especially club President Manfred Ommer with DFB had a fight functionaries as the mighty Gerhard Mayer-Vorfelder, the Jersey does it mean advertising is evil.

years later, the former world-class Sprinter Ommer remembered how paradox appeared to him the discussion: "referee Walter Eschweiler asked me once before a game, to not wear shirts, otherwise he is not allowed to anpfeifen," he was quoted in October 2016 in the "image"-newspaper. "We were ahead of our time, when all of a sudden all about Aids languages. Of each lift barrel pillar of health Minister Rita Süssmuth greeted with ads for condoms - a madness that we don't smell it.“

Porn actress no, Sauna-Club

Every time have had their Jersey scandals. In 2017, the Saarland A-League team SV upper advertised würzbach on its jerseys for the website of a Porn actress. The Saarland football Association ban it. The statutes of the DFB, the DFL and the contrary of regional associations continue to say advertising on jerseys, against "ethics and morality". But what is ethics and morality, the course looks at any other.

Also in 2017, RW Frankfurt in the Hesse League advertising for a Sauna Club. Mario Basler was brought in as coach to the club and had the same opinion: "What is the gripes? The club needs money. Holding the other to help and give money, then Red-White, not a sauna club.“ The Hessian football Association (HFV) was objectionable, according to a Review.

advertising in football The most important currency is called media presence

mothballed The "London"jerseys Homburger were, according to managing Director Kowollig later. At the beginning of the 2000s, it was found, "partially rotted and moldy". Kowollik: "There are few well-preserved specimens." (dpa)