is said to areas of The mountain, a historical turn of advance, it is even prophesied a future without skis.
The black painting. Of course, we are affected by climate change. But the Winter with snow will also take place in the future. He is only shorter.
Based their Confidence on the last two years, which brought numbers to the winter tourism record number of guests and overnight Stays?
After two good winters is attached to optimism is quite. The confidence is obviously back. The joy of the winter sports is on steady or flashes even if the circumstances are correct to some extent. The number of skiers is by the way also risen again. You make it just less of a long holiday.
ski resorts at lower altitudes have more and more problems. Actually, it should be to the Switzerland, Austria, Germany and Italy in the train of global warming to the losses advance.
skiing is a pan-European level. To be happy, if others are bad, is not a strategy.
"We have the highest mountains, and these are also very well developed."
Nevertheless, regions such as Graubünden or Valais would benefit.
It is so, that we have compared to the direct competitors, a topographical advantage. 29 of our ski resorts exceed 2800 meters above sea level. This is European record. But not only do we have the highest mountains, we have also developed very well. Over fifty percent of the slopes when it's needed, artificial snow-making. I am convinced that we will also drive in a couple of decades skiing.
In the sixties and seventies, the whole of Switzerland was almost on the boards. Today we hear the skiing has lost its soul.
I don't know how. Of course, there weren't changes, it's all so cozy and tranquil as in the past. The winter sport offering today is worlds wider and more attractive. Alpine and Nordic skiing, snowboarding, winter Hiking, sledging, ski touring, snow-Shoe running, but also education, culture and gastronomy: In Switzerland, you can do anything, the variety of possibilities is unique. As a reaction to the brutal guests shrinkage between 2008 and 2016, the industry has done a great deal of work. Hoteliers, tourism professionals and destinations co-operated, invested, and created innovations. This is also true for the Railways, which alone have invested on this Winter, again about 300 million Swiss francs.
Currently, the Railways provide an almost brutal price battle. Where will this lead to unprecedented activism?
That you get from fixed-price and dynamic pricing introduces models is the right one. But an annual pass for the price of a weekly subscription – to the benefit of the guest, but can rise financially barely. Now you have to look which model is the ideal. Because invention and innovation are in demand.
to set The Hoteliers and destinations in the mountains, it is recommended that health tourism and Wellness – a mega trend that is actually no more?
Spa services we are promoting for the past 15 years. The health and medical tourism is a huge growth market. In this area, Switzerland is thanks to the expertise, medical infrastructure and unspoiled nature extremely attractive. We therefore established a separate Department, which is focusing on health with guests from the promising markets of China, Russia and the Gulf States. The aim is to make Switzerland a leading country in the field of health tourism.
you Can trump in the winter tourism at all with innovation?
to stamp Something Unprecedented out of the ground, is very difficult. But the Remix, the new Assembly of existing services, is quite possible. We have found, for example, that visitors from Asia and other Parts of the world want to experience the skiing. We offer the project "First Ski Experience" Ticket, equipment and a supervisor to accompany you for half a day on the slopes. Running super. For the second Time, we are giving away this Winter also have 12'000 Free-week ski passes to children up to twelve years. A survey conducted after the first implementation has shown that twenty percent of the income families would otherwise have planned a skiing holiday in Switzerland.
And what is completely new in the coming Winter?
The free door-to-door Luggage service, in cooperation with the SBB. This will pick up the Luggage of the guest in front of the door-to-door and bring it into the booked Hotel. This has never happened before.
Created: 21.11.2019, 15:54 PM