It may be a pressed marketing department:, there these days sits on the Gillette office.
Their new advertising 'We Believe' has received incredibly much criticism already in its first days of life.
In the advertisement, it can be seen how the Gillette tells, that now is the time to take responsibility 'as men'.
It is important, therefore, that the men stop harassing women explain what women think, bully each other and no longer use expressions such as 'it's just boys'. All in all asks the advertisement the male gender to take responsibility.
It has got both the customers and the tv-host Piers Morgan completely up in the red field.
In the program 'Good Morning Britain' tells the above-mentioned host, that he sees the advertisement as a way to say that all men are 'evil'.
- What Gillette now says it is, that everything we have been told about being a man in the last 30 years, in fact, is evil. Now all of you evil people, and are all toxic to your masculinity, he told in the program.
Piers Morgan is very weary of the fact that men exhibited as evil in the new advertising. Photo: AP
And the host without the filter continued to tell exactly what he thinks about the advertisement from the shave-giant.
- What it says is that all men actually just everything is terrible. We are TOO masculine. We are the bullies. We sexchikanerer women, and we shall be saved from ourselves, we are absolutely unbearable people, he said in the program.
He believes that it is completely unfair to portray men in that way and that the situation would be something completely different, if you had made the advertisement with women in focus.
- If we had made it here against the women... If I made an advertisement in the morning, which showed the worst of the women would hell to break loose. It is repulsive. The idea that we all have something we need to apologize for. Get the fuck Gillette. I have spent the last 30 years on to tell us that we must be masculine. There is nothing wrong with being masculine, but now you will have us to be bored by our behavior and apologize. Yes, I'm so sorry, but I will not, he said.
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Piers Morgan is no doubt that Gillette has ruined something for themselves and that the users are not going to be satisfied with the fact that they are manufactured in the way.
- the Gillette burner nallerne here, which is the proof of the war against masculinity, which is powered by radicalised feminists who want to remove men and masculinity from this world, he said.
And the users of shave-gear seems to be in agreement with the controversial tv host. On Youtube, where the advertisement is freely available, it has got 200.000 negative reactions against 21.000 positive.
In the comments box write the multiple users, that now they will never buy Gillette again.
'I asked my barber whether he used Gillette. When he said yes, I got up and went with the same', writes one.
'Enjoy my last money! I never buy anything from you again', does it sound to the advertisement.