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Sunshine, Showtime and snow deal

What a Panorama: Beautiful snowy and smooth ironed, they lie there, the well-groomed snow, the largest snow sports region in Switzerland, the slopes white. With two lifts and a gondola to go up to the Piz Nair, the mountain of St. Moritz, 3057 meters above sea level. For 60 years, is perched here, a Capricorn Bronze: Guardiaun Grischun, the guardian of the Grisons. Nowhere in the scrum, only the snow and the fresh, cold air of the Alps, champagne, climate, and quite a lot of warming sun in the spring. Because the season in the upper Engadine, only ends in April. The day is traditionally celebrated in the Sternbar Marguns with a large Party.

But a strengthening in the newly created Restaurant White Marmot on the mountain station Corviglia. Eye-catching is named to the survival of large plastic marmot, according to the slope Muntanella (Rhaeto-Romanic for marmot). "You must try it," says Anja Seebacher, the new hostess, and are good pickled marmot meat in port wine jelly serve, flanked by huge colored Polenta Chips. Later, nitrogen bubbles for the Meringue for Dessert out of a giant silver Cup. Showtime – you can still, especially in the variety of Restaurants on the mountain.

snow Safari through the nine-dream slopes and 4444 altitude

Three large it's ski resorts and a few smaller, no less attractive is in and around St. Moritz: The very Sunny Corviglia/Piz Nair Area, where two winter Olympic games and five world Championships were held. The alpine area of a mountain with his dream of ski slopes, as well as that of the Diavolezza/Lagalb, steep slopes, and outdoor pool included. Here was shortly before Christmas, the legendary Club 8847 staged fresh. He who overcomes in one day 8848 meters of height, i.e., eleven times the departure Lagalb plus completed four times on foot from the mountain station to the summit of Piz Lagalb is running, as a new member. A snow Safari between Corvatsch and Corviglia gives the best impression of the versatility of the area. From Sils to St. Moritz to Celerina, the day-to-day tour. 9 dream ski runs, 88 km, and 4444 meters of altitude have to be overcome. Fitness, and Can be provided, the instructor can engage.

88 pistes, three snow parks, and 58 lifts, lots of attractions on the frozen lake for the well-heeled, spoiled clientele. For the young, the adrenaline rush of adventure Freeride descents, and finally, catering for the highest demands. And yet, within a decade, St. Moritz has lost a third of overnight guests. "Times have changed", says Martin Berthod, event Manager at St. Moritz for 37 years. He has Championships of great events as the alpine world Ski, Golf, Polo and Cricket tournaments, as well as gourmet festivals on the ice organizes: "We have made very much, always a Balance between Tradition and Trend sought and usually found." But you have also made mistakes, in his opinion, St. Moritz neglected as a brand, the expensive and elderly Image to the new needs. And also the Swiss franc shock, the change in the economic situation and the adoption of the second homes initiative have hurt.

However, Berthod silver strip on the horizon, thanks to a new two-brand strategy in Marketing and positioning. St. Moritz extravagant and internationally for the remote markets, the Engadine, cozy and as a desire destination for the European clientele. "We can do both," said Berthod, "you have to talk to the guests but in different ways." In addition, St. Moritz has missed since this season a new pricing model, the Snow-Deal: For ski passes and day tickets, there are no fixed prices. Those who buy early online, you can save up to 30 percent. In addition, there is a minimum of two Nights the ski-pass for 38 Swiss francs per day and per guest in the involved Hotels.

Carpaccio Asado at simple wood tables

"There is in the village of a new tourism awareness," noted event Manager Berthod pleased. "Local to bring more." You want to show who you are and your culture. All the glitter and Glamour is not enough, you can even be tired. "For us, the simplification of true luxury," says Andrea Schneider. The charm of St. Moritz sun but also in the contrasts. Together with her husband Max and her son, the family runs the Restaurant, La Baracca, in the Parking lot of the signal cable car in St Moritz Bad. Simple, long wooden tables, chandeliers, sits here and comes quickly into the conversation. And Carpaccio Asado, crispy on the outside, raw inside, is the Hit on the menu. There is nowhere else.

In co-operation of the Sunday newspaper and the Engadin-St. Moritz tourism (Sunday newspaper)

Created: 27.01.2019, 17:19 PM

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