On 1 July, the vat rate for digital books should be lowered from 25 to 6 per cent. In its quarterly report write Storytel that they intend to spend the money on the authors.
– We want as the leader to take responsibility for the industry's development and ensure that the money going to the authors, " says ceo Jonas Tellander to the TT.
increased per customer in recent years, the volume has become twenty times larger in the last five years, according to Jonas Tellander. The average price per consumed hour thus has fallen, in reality, for the price of 169 dollars a month has been the same since 2006, while the number of titles at the same time has gone from 1000 to 140 000 in Sweden. Thus has the benefits to publishers and authors declined.
– the tax reduction means in practice is that if you maintain the same price level increases the revenue that the authors take a part of with 18 per cent, " he says.
has been discussed for several years. The Swedish writers ' union have, inter alia, criticized the Storytel to be more interested in selling subscriptions than to promote authorship. But the decision is made on the basis of what Storyel themselves think is right, " points out Jonas Tellander.
– It is very important that more authors can have a good earnings on to write books. The book has an important place in our society.
for the reduction of tax on digital books should mean increased competition for the printed books, especially if ljudboksförlagen lower prices.
– It depends on how the price level evolves. But if it continues as in the past, so it just means that more and more authors can afford to write stories that can be distributed both digitally and physically, " says Jonas Tellander.
" It is our ambition, not to lower, so that the level of prices on digital books, not out-competing the physical book.