DN reported recently that the new spellagen, which applies from the end of the year, opened for more spelreklam and sponsorship in american tv, even in the public service.
Among other things, sponsored Vinterstudion of Unibet and Melodifestivalturnén Maria Casino as a new sponsor.
now, their rules. From 2020, it will no longer be possible for gaming companies to sponsor the Eurovision song contest.
" We have said that we should be even more restrictive when it comes to sponsorship by gaming companies. For example, game companies will not be able to sponsor the Eurovision song contest, " says Hanna Stjärne.
She says, however, that the agreement with Maria Casino, which will apply over the 2019, will be respected. The advertising will appear in the arenas, but no sponsorskyltar is displayed on the tv screen.
"I think it is problematic, we have many families and children who come to the Eurovision song contest and therefore we will be more restrictive in the future," says the Manual and adds to the SVT takes extra consideration for children.
" We have had discussions with us late in the fall, and landed now in how we want to do. I had hoped that the discussions had occurred earlier in the us, when the regulations were changed.
" I had hoped that it had come up earlier.
" I do not want to go into it, but now we have decided that we should be more restrictive. We've talked about this in the late autumn.
"It has been a lot of criticism, the have we taken to us," says Hanna Stjärne.