"Martin Söderström about the global streamingjättens immense power and the insatiable need for order and clarity"
"This is a kulturartikel which is a part of Aftonbladet's opinionsjournalistik."
"the Whole world is clean and there is Netflix earnings."
"Japanese Marie Kondo has caused millions of people to fold the clothes and do away with old gadgets. But what it depends on? And why is it happening now?"
"Everywhere looks the same. Outside andrahandsbutiker, välgörenhetskedjor and recycling centers meander long waiting lists. It is usually they certainly do at this time of the year. But something is different now. The number of persons, and the number of items they want to get rid of, is significantly larger than usual. And the queuing is talking all about one thing: Marie Kondo."
"It is both a little strange and completely obvious at the same time. But let us rewind the tape."
"in 2011, the japanese released the organisationskonsulten Marie Kondo its debutbok the Art to clean. Then it was translated into English in 2014 it became an instant success and sold millions of copies. The following year came the on the Swedish. But it is one thing to sell a few million books to the already interior and ordningsfrälsta. To create a global städrörelse needed something else. Then it is necessary for Netflix."
"The american videogiganten has since the launch of its strömningstjänst in 2007 achieved a svårhotad position as a global trendsetter. With its 130 million subscribers in 190 countries, Netflix is one of the single largest cultural influerarna on the planet. In Sweden alone, more than every second household a Netflix account, according to the study ”Swedes and the internet” from 2018."
"its Impact will be global and immediate. Rarely has it been more clear than in the case of Marie Kondo."
"After the new year had the Art of tidying up by Marie Kondo premiere on Netflix. A städvinklad reality show where Kondo will be home to various american families and will help them to bring order to his mess with the KonMari method. In brief: fold clothes neatly and make you of all the things that are not giving a tinkling feeling of joy (”spark joy”)."
"Over night the world was Kondo-saved."
"It is obvious on social media that overflows of the Kondo-related memes (”If an email doesn't spark joy – delete it!”) and thousands of pictures on the dresser drawers with rows of perfect KonMari-folded t-shirts. This is reflected in the bokhandlarnas best-selling lists. Of the Swedish Adlibris is Marie Kondos book the second best selling right now. Of the american giant Amazon is the Art of clean up still firmly parked on the top three. Not bad for a book that came out five years ago. It had not happened without Netflix."
"Exactly how many are watching the Art of tidying up by Marie Kondo is unclear. Netflix reported rarely ratings, and when they do, it is a numbers is both doubtful and difficult to get confirmed. But städsåpan have struck a nerve of those who looked. In a turbulent world screaming people after a little order – if only in their wardrobes."
"Netflix massive impact is one thing. But the timing is as familiar to all. The climate debate has made us aware of the effects of our excessive consumption. In Sweden was named ”recycled clothes” for the christmas present of the year 2018. The substance is the right time, says Elisabeth Byström. She runs the blog and Instagram account Minimalisterna with her husband Johan Ernfors. In several years, they have disseminated the ideas and tips on how best to prylbantar. "
" In a world where everything is spinning faster creates a desire to simplify, to create peace and gain control over it. As their homes and their gadgets, " she says to Femplus."
"More gadgets simply means no more happiness."
" more and more come to that realization and then we start to instead simplify, scale and prylbanta. Many people want to take part of the tips, be inspired and get the tools to use to simplify at home and at the same time get a quiet both inside and outside, " says Elisabeth Byström."
"Warning = pr-trick. Recently joined Netflix out and appealed to the people to stop doing dangerous challenges with their eyes, inspired by the film ”Bird box”. The warning was a pr stunt, according to the SR-programme ”Media”."
"Sträcktittning. 2012 was revolutionized by Netflix, our viewing habits by releasing all episodes of a new series at the same time. The expression ”sträcktittning” (”binge watching”) was born."