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The descent is going to be as rough as a roller coaster. Cinema, television, DVD, advertising... The entertainment industry is about to undergo a huge shock in the wake of the sanitary crisis of the sars coronavirus. A loss that could amount to an overall $ 160 billion over the next five years, according to a report by research firm Ampere Analysis.
read also : The impact of coronavirus on the economy continues to climb addingThe main losses will be felt the end of 2020 and throughout the year 2021, depending on the service provider london, who carried out his study according to the forecast in several markets. Including theatrical releases, DVD sales, use streaming services, and television and advertising on television and online.
VoD, big winner from the crisisAlthough the advertising is the sector most affected, this will have a direct impact on the rest of the industry, according to Guy Bisson, research director at Ampere. "The fact that all sectors of the entertainment are interconnected means that we will feel the effects on all of the links in the chain, some of which will have a delayed effect and that one will feel in several years", he warned. After the publicity, the film will be most affected by the health crisis, with a loss of 24.4 billion over five years.
read also : video on demand continues its growth in FranceNaturally, the stream acts as a big winner of this crisis. The containment has had a beneficial effect for the e-cinema, pushing consumers to the platforms of video on demand. A habit that will survive the crisis of the sars coronavirus, according to Guy Bisson. "There will be a backlash to the removal of containment," he says. But in the long term, there will be an acceleration of the phenomenon of consumption, which will benefit the stream."
The editorial team conseilleBruno The Mayor in Figaro : "Our goal is the economic sovereignty of France"video on demand, weaves his toile4% of the French look at the Video to the demandeSujetsVoDcinémacoronavirusaucun comment there are currently no comments on this article.
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