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Allah on Nike Shoe sole triggers Protest

About the name of God would be trampled, he will be kicked and is soiled with mud and Filth, in the Petition, launched by Saiqa Noreen. It calls for: Nike to take his Air Max 270 to a worldwide market. Reason: On the sole of the Nike Air Max 270, a label is attached, "AIRMAX". Turning the Shoe so that the writing head is, that as the Arabic word for Allah.

It was outrageous and horrible from Nike to let the name of God on a Shoe appear. This is disrespectful to Muslims and insulting for the Islam , writes Noreen.

Almost 35'000 people have signed the Petition so far. Only 348 people have so far signed the counter petition – "Ignore the muslim complaint about Nike Airmax shoe". The users of Pal Piers who launched this Petition, does not agree with the accusation of blasphemy. He referred to Noreens Petition as irrational and ridiculous. Nike should apologize for random textual Similarities with the word "Allah" and the Shoe is not from the market.

How to Nike respond to criticism?

Actually, it is not the first Time that Nike is confronted with such an accusation. In a precedent, in 1997, Nike pulled back from several series. This, after there were protests because of the Logos. Its flame-like font would have also resembled the word "Allah". Nike apologized and donated 50'000 dollars to a Playground to an Islamic elementary school in the United States and asked Muslims to boycott the brand.

The Resemblance was unintentionally. "Nike respects all religions and takes this kind of Concerns seriously," the company said in a written opinion to the channel Fox News. The Air Max Logo is merely a stylistic representation of the brand Air Max. Other meanings were not intended.

The advertising of H&M and the mannequins in the window of the Prada sparked protests that they were racist.

Also, fashion companies such as H&M or Prada, are aware of the problem. Both have been accused of racism. H&M made a commercial for a children sweater with the imprint "Coolest monkey in the jungle". On the promotional photo of a black Boy was to see that applied to the Sweater. Prada small black monkey similar mannequins with red lips. This Prada wrote at the time, there had been no intention to offend anyone. Racism lie of the brand. The figures disappeared from the shop Windows. Also, H&M apologized at the time, removed the image from all online channels and moved the Jumper from the sale in the United States.

Whether Nike will do the same step again and the demand of the protesters fails to comply with, remains to be seen. Already in connection with Prada and H&M but the Journalist Marc Bain wrote that a global clientele corporate challenge. Depending on the country and its history, customers would react differently. Furthermore, brands should start thinking.

The diverse needs of a global clientele are Nike aware of it. 2017 Nike brought out its first Sport-Hijab for Muslim athletes, the "Pro-Hijab". (ahl)

Created: 05.02.2019, 20:36 PM

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